Business research project Literature review Example | Topics and Well Written Essays - 3500 words

Business research venture - Literature survey Example This necessitates we comprehend the difficulties that influence the travel industry, for instance, we should comprehend the patterns that direct interest and flexibly, the developing outside condition and the need to improve limit of the travel industry associations with the goal that they are receptive to the requests of the differing intrigues it serves. The travel industry depends on a cycle known as the movement cycle, which involves dreaming, investigating, booking, encountering then sharing of the experience. Dreaming happens particularly on the web when the expected voyager or the vacationer goes online looking for the methods for movement. This could be through online journals, audits or recordings that rouse the likely voyagers to travel. Exploring then happens when the future shopper or explorer limits on the movement choices and make demands on data by questioning. It is significant as it empowers the trip specialist or traveler administrators know the client’s way towards buying. Booking comes next through either online appointments or portable appointments for air travel and lodging convenience. In assessment of future the travel industry, it is significant for administrators to gadget methods of empowering the purchasers effectively discover; books the bundles by means of any gadget versatile applications prove to be useful right now, and advertisers must endeavor to exploit search publicizing on the off chance that they are to succeed. For instance, Google has conceived manners by which administrators can add telephone numbers to portable notices for organizations that own call places. This thusly has made it simpler for clients to book by simply tapping on the Click to call promotions. Encountering empowers clients to discover attendant sort data as they travel and can in this manner secure different kinds of administrations. This requires visitor administrators to give solid access to the web as they travel with your offices and offer he lpful data for the vacationers to encounter and make the most of your administrations. Sharing of one’s experience rouses other people who have not encountered the marvel to need to expend it. It is basic to take note of that most voyagers read audits from others and vacationer and travel administrators must accept the open door of being a piece of the discussion in the sharing of this data. Innovation as appropriate in the travel industry has reformed it like never before as more individuals have gotten associated with one another with a great many people approaching data online on movement and traveler appointments. This requires the travel industry players to adjust and redesign their practices and aptitudes to satisfy the developing needs of the client. Innovation can be utilized by the travel industry suppliers to showcase their items and administrations, for example, goals and the attractions on offer. The data that is given online is imperative to animate the scientist or the future vacationer to travel and have great recollections of the movement. To arrive at the explorer, the administrators can utilize advanced promoting through web search tools, cell phone applications or area based advertising. It is critical to make the item engaging and have the best costs for the substance set in the web. Having the imperative framework to react or address the issues of the shopper is significant for the travel industry and travel operat

Middle School Argumentative Essay Topics

Middle School Argumentative Essay TopicsMiddle school argumentative essay topics are well developed and must be covered. As a student you have to be prepared to give a good argumentation with your essay. By teaching your skills to write essays you will learn what's acceptable and what's not in writing a well-written essay for middle school students.When you are writing your essay topics, you will want to cover all the topics that are acceptable. If you come across a topic that's very unique or uncommon, consider using that as well. In the essay you'll be able to have an expert perspective on a certain topic and present it accurately.Some of the topics you may want to include in your essay include the following. First you need to think about the fact that kids these days are more technologically orientated than ever before. You need to provide them with facts and information they can use in their daily lives. By using the internet to research different topics and know more about them, it will help in developing a better academic interest in college.By having an essay that is based on these facts, it will show the middle school students that you're knowledgeable on a particular topic. You will be able to help them understand things they may not be able to understand otherwise. In doing this, they will also get a feel of the author and her knowledge on a certain subject.In addition to researching, it helps to develop a good grammar and spelling. When working on a middle school argumentative essay topic, it is good to be able to distinguish between the written and spoken language. This will help with your writing because it can save you from getting into a lot of trouble with your professor.One of the best ways to help your middle school students on their essay topics is to help them understand different concepts that they may not have come across before. You may also use common statements to help them understand the concept. By presenting their topic correctly, yo u'll be able to understand it much better and be able to see what you can do in your essay.You may be surprised at the number of people that offer to help middle school students to write essays. This is great as long as you go with the people that have a proven track record of doing so. If you are unsure where to start looking, talk to some of your teachers in class and see if they can offer you a word of encouragement to help you along.Middle school argumentative essay topics are a great way to help students have a great educational experience. You can help them better understand some of the rules that are used in writing an essay for middle school students. It's always a good idea to learn more about the subject matter that you're writing about, because it will help you in preparing for it in the first place.

Ethnocentrism Hinders Effective Cross-Cultural Dialogue and Common Understanding Essay

Choosing the Right PhD Program

Choosing the right PhD program is key to your success – not just in getting admitted, but in having a successful grad school experience. What makes a PhD program the right one? There are two things you need to be on the lookout for when choosing the best program for you. First, it needs to fit your needs: you need access to a mentor who can oversee your research and guide you as you develop in the profession; you need an environment that feels collegial and supportive to you; and you need a community where you feel comfortable. Second, it needs to be a program you can get into and fit into. How can you measure your ability to get accepted to a PhD program? There are three steps to assessing your candidacy: Evaluate your credentials. If your GPA and test scores are well below the averages for your target school, you need to broaden your search. (Note that GRE scores are not the end-all for PhD programs, but many grad schools do have a minimum score – below which the university won’t even forward your app to the department for consideration.) Pay attention to research. If you don’t have research experience, top programs won’t see you as a serious candidate. Make sure you’re a good fit. PhD programs don’t admit many students, so admissions can sometimes seem capricious, especially to the applicant. Balance that by making certain you’re a good fit for the program, and by applying to enough schools. I recommend applying to at least 8-10 programs. How can you evaluate â€Å"fit†? Schools don’t just care about your numbers on a sheet of paper. They want to admit students who will fit the culture and match with the goals of their program. Short-term, they want you to fit in the student body and faculty; long-term, they want you to do great things and make them proud. Here are two ways you can evaluate your â€Å"fit† with your target PhD program: Find your research match. Look at the research that current students and recent grads of your target department have done. Is this the type of work that appeals to you? Yes? Then look into the labs they worked in, contact professors, etc. No? Broaden your search. It’s not all about the name/ranking of the university – you need to find your research home. Find your mentor match. It is worth contacting potential research mentors before you apply, to let them know you’re interested. Give them an overview of your background/experience/goals. Be professional and courteous in all of your interactions – a brusque, demanding, or badly proofread email can harm your chances later on. To start finding potential mentors, you need to do extensive research. Take advantage of every resource available to you: your undergraduate faculty and grad students you may have done research with may have helpful advice. Reading journals and attending conferences will also give you a sense of what work is going on, where, and who is doing it. That’s your starting point for researching potential labs and programs. Start your application process early – there’s a lot of research involved in choosing the right programs to apply to. Do you need help choosing the best PhD programs to apply to? Do you need guidance in selecting the programs that will help you reach your educational and professional goals. Learn more about how we can guide you to admissions success when you explore our catalog of Graduate School Admissions Consulting Editing Services. By Dr. Rebecca Blustein, former Accepted admissions consultant. Dr. Blustein has a BA and PhD from UCLA in English and Comparative Literature. She formerly worked as a Student Affairs Officer at UCLA’s Scholarship Resource Center where she gained experience guiding applicants in areas of admissions and funding. Dr. Blustein’s clients have been accepted to top Master’s and PhD programs in dozens of fields across all disciplines.  Want an admissions expert help you get accepted? Click here to get in touch! Related Resources: †¢ Choosing the Best PhD Programs, a free guide †¢ More Criteria to Consider When Selecting a PhD Program †¢ Choosing Graduate Programs to Apply To

Health Believe Model - 1052 Words

Critique of Health Believe Model Of Dr. Godfrey M. Hochbaum†¬.†¬ maha Nursing theory. King Saud University. December2012 Explanation of Theory: The Health Belief Model is a value expectancy theory, which states that An individual’s behavior can be †¨predicted based upon certain issues that an individual may consider (i.e. perceived susceptibility, perceived severity) when making a decision about a particular behavior concerning their health. Individual Interpretations: The Health Belief Model is an archetypal pattern used to evaluate or influence an individual’s behavioral changes in regard to a particular health condition. The model suggests that the likelihood that an individual will take action †¨concerning†¦show more content†¦Fruitful: Can generate new hypothesis, and new information. Clarity: Fairly strong from the examples I studied think this theory †¨is precisely formulated and carefully applied. Testability: Can test theory. Simplicity: Hockbaum’s work is simple as it, Common sense constructs easy for non-psychologists to assimilate and apply, we can apply this theory in many fields. Consistency: Strong, we can see where this theory originated from and why it makes sense. Credibility: Very credible; this theory is both applied and practical. HBM critique Strengths * Common sense constructs easy for non-psychologists to assimilate and apply. * Has focused research attention on modifiable psychological prerequisites of behavior. * Makes testable predictions: Large threats might be offset by perceived costs; small threats by large benefits etc. Limitations * Common-sense framework simplifies health-related representational processes. * Theoretical components broadly defined therefore different operationalization may not be strictly comparable. * Lack of specification of a causal ordering. * Neglects social factors. * Cannot make testable predictions via counterfactuals. he purpose of this blog is to promote the importance of healthy living and to teach about childhood overweight and obesity. Weve usedShow MoreRelatedThe Health Belief Model Of The United States1367 Words   |  6 Pages 3. Overview of the Health Belief Model The Health Belief model is a psychological construct that is used to predict health behavior (see Figure 1). The two components of the model that are used to predict behavior are the perception of the threat and the perception of the benefits and barriers to taking action to reduce the threat. The perception of the threat is composed of two elements: the perception of seriousness of the threat and the perception of the susceptibility to the threat (SharafkhaniRead MoreThe Health Of Free Tuberculosis Screenings1694 Words   |  7 PagesThe health belief model was developed in the 1950’s and is considered one of the most recognized health behavior theories in the field (NIH, 2005). The model was initially created by social psychologists Hochbaum, Rosenstock, and Kegels for the U.S. Public Health Service to determine why free tuberculosis screenings were not successful. The model’s usage has grown to incorporate the long and short term behaviors in individuals with HIV/ AIDS, diabetes, and osteoporosis. The health belief model’sRead MoreThe Perioperative Surgical Home Model1423 Words   |  6 Pagesage, health care is constantly changing. Improving society’s health and reducing the cost of health care is very important in the expansion of health care in the United States. The Perioperative Surgical Home is an innovative model that is patient centered to focus on this perspective. The PSH model focuses on the entire surgical experience of a patient. This model focuses on the experience from the decision made to have surgery to up to 90 days. In the end the ultimate goal of the PSH model is toRead MoreThis Essay Will Discuss The Key Aspects Of The Health Models1596 Words   |  7 Pagesaspects of the health models Fonofale and Te Whare Tapa Wha, and describe how the key principles of these models relate to the everyday health of Maori and Pasifika peoples’. The principles of these models need to be recognised by paramedics, an d acknowledge the cultural diversity of patients and the holistic way that Maori and Pasifika peoples’ approach different aspects of their health and well-being. Fonofale is a holistic health model designed to be used to assess the health and well-being ofRead MoreFacets of Overall Health979 Words   |  4 PagesFacets of Overall Health When one thinks of health, it is often associated with physical well being. Most believe good health is achieved by good levels of energy, fewer illnesses and trips to the doctor and normal organ functioning. However, this is only one aspect of a persons health. Mental illness, spiritual beliefs, living conditions and socio-economic levels, all play important roles when it comes to determining a persons health. Health is a social construction comprisedRead MoreBiomedical of Health768 Words   |  4 PagesThe biomedical model of health states that the individual is not responsible for their illness and that the mind and body work independently from each other. Ogden J, (2004) However, for example, in the case of an individual who is suffering from an eating disorder i.e. bulimia, this indicates that there is a clear link between the mind and body due to the sufferer vomiting after ingesting food; therefore resulting in the sufferer being responsible for their physical illness due to psychologicalRead MoreBio and Socio Medical691 Words   |  3 PagesBiomedical and Socio medical model of health Biomedical and Socio medical model of health The main purpose of the biomedical model of health is to cure diseases in which health professionals will use scientifically tested methods to address a diagnosed illness. The biomedical model of health focuses on purely biological factors, and excludes psychological, environmental, and social influences. This model relates to the functionalist approach of health as it specifies that health is the absences of diseaseRead MoreEssay809 Words   |  4 PagesI agree with Reid, revamping America’s health care system would be far too complicated. I liked how Reid connected the ideas of a health care reform to many of the presidents of the past including Bill Clinton and Barack Obama. Ironically enough, Clinton’s reform didn’t even make it to congress and he was also impeached during his presidency. Is that a coincidence? I do support Obama’s ideas toward building on to the model of health care that we already have, instead of constructing a new one. WhileRead M oreObesity : A Problem Facing Healthcare Professionals762 Words   |  4 PagesObesity Epidemic Katelynn Boot Health Perspectives and Assessment October 15, 2014 Obesity in America is a problem facing healthcare professionals in our modern day and age. According to the Centers for Disease Control, more than one third of U.S. adults are obese (2014). There are many concerns facing individuals who are obese, the risks for cardiovascular disease, type 2 diabetes and stroke all increase with obesity. Obesity creates preventable health risks, costing our nation billionsRead MoreDrug Abuse And Dependence Policy1680 Words   |  7 Pageslife (Department of Health, 2015). With this policy in place drug treatments are becoming more successful with 18% of people staying in treatment and leaving drug free (Department of Health, 2015) this shows the policy is successful and works with people to reduce drug dependency (HM Government, 2012). 193,198 people aged 18 and over were in treatment for drug use during 2013 to 2014, 29,150 of these patients completed treatment and have overcome their drug dependency (Public Health England, 2014). From

Analysis Of George Orwell s 1984 - 1045 Words

Andrea Keefe Honors English 11, Period 3 VanCuran 3/27/2017 1984 Foreword The time period in which 1984 was set was in the year 1984. It was very different from what our â€Å"1984† was like. Even though this book was not based on actual historical events, it does compare to things that happen in our society today. George Orwell also known as Eric Blair was born in 1903 in Motihari, Bengal. Orwell died on January 21st, 1950 in London, United Kingdom. (Woodstock) At the age of six, Orwell was sent to school at a small Anglican parish school, for college, he then attended Eton College and Wellington college Berkshire. (biography editors) Orwell wrote 1984 after World War II had†¦show more content†¦Orwell also demonstrates the importance of the setting through creating a world that uses fear as a tool for manipulating and controlling individuals who do not follow the rules (â€Å"About 1984†). Oceania is one of the three continents that was created after the fallout of World War II, the other two are Eurasia and Eastasia. All three of these continents are constantly at war with each other and run by a totalitarian government. By creating an entire world at war, Orwell also creates a setting that has no escape for the main character, Winston, who lives under horrible living conditions. Oceania’s political structure is broken into three parts: the Inner Party, the highest ruling class; the outer party, educated workers; and the proles. The proles live in old worn down buildings away from the town. The inner and outer parties do not view the divisions as â€Å"classes† or â€Å"sides†, it is noticeable that Orwell wants the readers to see the distinction between classes. Winston Smith is the protagonist of 1984. Winston works in the media and is responsible for rewriting history in a department for the Party. Nonetheless, his memories of the past usually conflict with the parties twisted version (Sparknotes Editors). Winston was born before World War II and grew up primarily knowing hunger and political instability, many of theShow MoreRelatedAnalysis Of George Orwell s 1984848 Words   |  4 PagesCritical Analysis In the George Orwell’s novel 1984, much of the society is watched and have no privacy of any kind. Every person in the Party is under surveillance. In effect, these people cannot live freely and independently, but it seems to be an impossible task because of of the Party surveillance, and how they limit thinking and manipulate reality. We can similarly see these concerns and their effects in today s society and the ways the novel also acts as a warning for the future. In 1984 a manRead MoreAnalysis Of George Orwell s 19841423 Words   |  6 PagesIn the novel 1984 by George Orwell, the Party has many strategies and tactics that help them have complete control of the people of Oceania. The control the Party has maintained gives them the ability to manipulate people as a result. The Party takes away the people’s freedom to have a say in their government and become their own person. They use their power to an extreme against the people rather than to help the people. The Party takes advantage of every opportunity to instill fear in the citizensRead MoreAnalysis Of George Orwell s 1984 949 Words   |  4 Pagesâ€Å"1984† is a story which takes place in what was then the future of England. The book illustrates a dystopian society in which a government figure named â€Å"Big Brother† rules above all. The country is surrounded by eyes so to speak, devices called â€Å"telescreens† are in houses and buildings to monitor wha t all of the citizens are doing via camera. Coupled with that is the existence of the â€Å"Thought Police† whose sole job is to monitor citizens from committing â€Å"thoughtcrime† which is essentially thinkingRead MoreAnalysis Of George Orwell s 1984 923 Words   |  4 Pages1984, is a book written by George Orwell giving the reader a view of what a dystopian government would be like. The government of Oceania controls the lives of it’s citizens; posters of a figure known as â€Å"Big Brother† are seen all over and emphasize that he is always watching it’s citizens. The government enforces rules and regulations amongst it’s citizens, restricting them from giving their own opinion or even opposing the government. Thoughtcrime, face crime, and double think are all strictlyRead MoreAnalysis Of George Orwell s 19841450 Words   |  6 PagesThose familiar with George Orwell’s â€Å"1984† will recall that â€Å"Newspeak was de signed not to extend but to diminish the range of thought.† I recently felt the weight of this Orwellian ethos when many of my students sent emails to inform me, and perhaps warn me, that my name appears on the Professor Watchlist, a new website created by a conservative youth group known as Turning Point USA. I could sense the gravity in those email messages, a sense of relaying what is to come. The Professor Watchlist’sRead MoreAnalysis Of George Orwell s 19841377 Words   |  6 Pagesvarious types of governments, such include democracy, oligarchy, and more specifically, totalitarian. A totalitarian government gains extensive amounts of control and power over all of their people, and dominate over every aspect of their lives. George Orwell’s â€Å"1984,† conveys to its readers how the government presented totalitarianism and obtained control over their citizens. This action by the government compares to the massacre of the Holocaust, which portrayed the act of totalitarianism by aiming discriminationRead MoreAnalysis Of George Orwell s 19841029 Words   |  5 Pages Imagine a world where everything you knew had to be forgotten, and you knew nothing more then what was being told to you. In George Orwell’s book 1984 this is exactly the case. Winston Smith, a m iddle aged man, lives a life already planned for him. Smith works at the Ministry of Truth rewriting the news and other articles to follow the teachings of Big Brother. Big Brother is the leader of Oceania, one of three world powers, and aims to rewrite the past to control the present. Oceania is separatedRead MoreAnalysis Of George Orwell s 1984 Essay1127 Words   |  5 Pagesfirst civilizations of mankind, yet it is difficult find one that is perfect even till today. George Orwell shows an example of this within 1984. 1984 was written based on what Orwell thought the government would be like in 1984. He used his personal knowledge and experience with the government to create his story. The setting of 1984 is set in a superstate where there is a totalitarian government. Within 1984 and the 21st century one major key stands out: corruption rules both governments. Trust isRead MoreAnalysis Of George Orwell s 19841026 Words   |  5 PagesIn 1984, by George Orwell violence contributed to the plot by having three stages of reintegration. The stages are to learn, understand, and to accept, Winston was forced to learn that 2+2=5 under torture, understanding that the party is good, and seeks power for its own. Winston accepts and understands the Party and Big Brother as soon as Winston wishes the burden of torture on someone else who he loves, and to learn that Big Brother is eternal and that 2+2=5, Winston then is committed and loyalRead MoreAnalysis Of George Orwell s 1984 1122 Words   |  5 Pagesfreedom. A growing debate concerning Orwell’s 1984 relevancy is quickly on the rise. Orwell’s fear of a totalitarian society led him to write this book as he lived during the totalitarian movement in Russia. The fear of a totalitarian society spreading sparked his fear and wrote this book to make people understand that it is not benef icial to society. I feel that with the the National Security Agency in the United States, the issue and relevancy of 1984 has never been higher. The public is discovering

Focus Marketing Strategy

Question: Discuss about the Focus Marketing Strategy. Answer: Introduction A marketing strategy is the coming with a plan or process of channeling an organizations goals and objectives towards the success of its products in the market. An effective marketing strategy helps an organization to define its specific goals and objectives towards its market success (Kotler et al, 2014). It has to know about its customers location, type and population, competitors status, product position, market share and segment to name a few. Having this kind of information, the organization has to come up with ways and methods of defeating their customers and reaching their goals (Kotler et al, 2010). By using the market information and research, the organization has the ability to choose the right marketing strategy for it to be able to reach target market, maximum profit and sustain its business operations for a longer period. For the purpose of completing this report, I chose the Coca Cola Company specifically one situated in Australia. Coca Cola Company is currently the largest consumer beverage producing companies in the whole word. Currently, Coca Cola is also the largest producer and seller of the best health related products like the Coke Zero, Diet Coke, vitamin water, Sprite and Fanta drinks which are also its leading brands of products. These are some of the products from the company that bring a lot of profits more than other products. Coca Cola Amatil Pty Limited situated in Australia is the authorized producer and distributor of Coca Cola products in Australia. To help it with the marketing and technical or the quality services, it has authorized its branch in Australia called Coca Cola South Pacific Pty Limited to take charge of these responsibilities. By doing this the company is able to take care of its products, markets and its consumers. For this report, the discussion will entail informat ion about the non-alcoholic drinks only. Marketing Mix concepts Product A product is anything that is as a result of manufacturing or processing for it to be able to satisfy a human want and need. A product can either be a service (intangible) or a good (tangible) as long as it has the ability to satisfy the human wants or needs (McDonald et al, 2011). Every business organization has to make sure that it has the right product that is in demand in its market. This means that it must have thebest product design, best brand, best label, best packaging, reasonable life cycle and development. Additionally, the organization has to ensure that it brings profits and returns when sold and that it offers unique selling points in its current market with current demand. This is certainly the case for Coca Cola Company which ensures that its non-alcoholic products have very high demand and popular among its consumers in most parts of the world. The company makes sure that the product is well branded, packaged and that it has its unique position in the market compared to its competitors. It is simple to say that the non-alcoholic products (especially their lead products like diet coke, vitamin water, coke zero, sprite among others) from the company are of very good quality and that is why they are able to maintain their market position and bring large amounts of profits. Price This is the cost of a product or service that is incurred by a customer. This is the main aspect of marketing mix that determines a businesss revenue and sustainment. Also, price can also determine how a customer will perceive the product or service. When the price is very low, the customers see it like an unsatisfying product and so make thorough comparisons with your competitors. On the other hand, when the price is very high they may start to weigh its benefits to see whether it is worth that much (Cravens et al, 2006). Therefore, it is important for an organization to consider the perceive value of the product or service by the customers. For instance, they have to make the best pricing strategies, favorable market pricing levels, offer discounts to customers, introduce favorable and modern payment terms among other things. For the case of Coca Cola Amatil, their non-alcoholic drinks certainly have some of the best prices in the markets. Apparently, when comparison is done between the Coca Cola non-alcoholic drinks and its competitors products, the Coca Cola products rank the best in pricing. In addition to that, even when the prices for Coca Cola products increase, they only do so with very small changes which means that the effects are not so severe or serious for the consumers. Therefore, this is able to increase their market demand because the consumers will certainly go for the products that are cheap but with good quality. When the demand increases the profit received from the sales will simply increase as well and therefore the company is able to maintain its market position. Place This means the placement or positioning of the product or service where the current customers or potential customers are able to reach or access it.This means that the business organization has to have the right information about its target market, composition of its current consumers among other things. Therefore, the organization must be able to come up with the best distribution strategies like selective, intensive and exclusive distribution, franchising, be able to point out the best customer location, offering efficient and effective transportation and warehousing services to name a few (Rivera-Camino, 2007). By doing all of the above, any business organization will be sure of making the best product positioning and therefore be able to maintain its customers and market position. For the case of Coca Cola Amatil, apart from it being the lead manufacturing and distributing point it has a branch that help it take care of its technical and marketing issues whenever they arise. In addition to that, in it has many other product outlets (depots) in many corners of Australia.It is clear that the company also has located its depots in the places where they are sure of high product demand and sales. This means that they have already conducted its market research and are sure of what strategies they are using in marketing and selling their products. Promotion Is very important because its aim is to boost a products recognition as well as the sales. It refers to marketing communication which may consist of activities like advertising, sales promotion, public relations and sales organization (Walker et al, 2005). Therefore, the organization has to find out the best way to ensure that its current customers and potential customers know the benefits of their products. In this concept, the organization has to decide on the type of message to be conveying, the best way or method to use when conveying it, how it will reach the targets among other things. Therefore, this means that the organization has be very precise and direct to the point. This will certainly increase the knowledge of the consumers about the product and encourage potential consumers to purchase it as well. Coca Cola Company in Australia has done so much concerning promotion of its non-alcoholic drinks. The company has invested so much in advertisement and in sales promotion. Currently, the company advertises the benefits of its products in the televisions, internet, social media and other places in more than five times per day. Also the company has come up with ways of increasing its sales by having a the public relations advertisements like exhibitions, press releases and sponsorship deals which lead to more recognition of their product worldwide. Generally, the company has invested so much in promoting its products to its customers and the general public. People Just like the product itself is important for marketing to succeed, people are also very important to make the process possible. These mostly include the customers and the employees of the organization. Therefore, their level of interaction with each other will determine the success of their service delivering. It is important for an organization to employ well skilled and experienced people to work in their businesses. These kind of employees are likely to offer the best services and have better customer relations as well as make sure that their ideas and expertise is taken into consideration (Venkatesan et al, 2004). For the case of Coca Cola Company, they have some of the best sales people, marketing agents, managers and other types of employees who ensure that their products and customers are well attended to. The company offers trainings to their employees to make sure that they are up to date when it comes to sales, leadership and customer relations techniques. Process These are the mechanisms, techniques and systems entailing the activities that lead to service or product delivery. Every organization should ensure that its entire system is effective, efficient and functional to keep the company operations running (Fraj-Andrs et al, 2009). Therefore, these processes should be well structured to minimize production costs and therefore increase profits. When it comes to Coca Cola Company, there are very simple and easy processes that lead to product delivery. The products have direct and effective manufacturing process as well as the delivery and distribution process. Therefore the company is able to maintain their market share for their products. Physical Evidence This relates to the physical evidence that the company exists, products or services were produce and delivered. If a companys products are well perceived in the market, it means that the company exists and it is functional and well known. It simply involves the tangible things that show a companys existence like, having a place where customers and employees relate, a product or service that is known by people among other things. In relation to this, Coca Cola Company has warehouses. Depots, effective delivery systems even when it comes to online purchases to name a few. There is also the presence of so many different products that are sold in most parts of the world especially their lead non-alcoholic drinks. Performance This refers to the measure or standards of the service delivery quality or product quality. Every organization should ensure that their products are delivered in the best way possible by their employees (Pujari et al, 2003). Also it should ensure that its products are of the best quality and are performing better in the market compared its competitors products or services. However, if the products lag behind in the market, it must develop ways to improve them and make them better. Therefore for a company rank the as the best in the market it must have the best performing products and services in the market compared to other companies. In the case of Coca Cola Company, its products are currently the best non-alcoholic drinks that are preferred by most people. This simply shows that the company has the best performing products and services in general. Issues facing Marketers Corporate Social Responsibilities It entails the provision of sustainable development to the surrounding society, its employees as well as the stakeholders of the company. This is an issue that affects the marketers because they have to consider even these other parties. This therefore enacts a lot of pressure on them and may end up not doing their marketing as well as expected. For the case of Coca Cola they have to ensure that their environment and shareholders are well taken care of. Social media interactions These are issues that are related to advertising of any product or service. They may affect Coca Cola Company by costing more than they should have or not impacting the consumers as expected. Therefore these causes more costs than the profits which is wrong. Technology Advances The Coca Cola Company can be affected by this whereby the technology development may change their systems and processes of manufacturing their products and therefore cause an increase in production costs. Additionally, the technology may be very vital and good for production but it does not have employees with skills, expertise or experience and therefore leading to loss. Ethical Concerns This related to the moral code of conduct that governs an organization. Therefore, the effect of this issue to Coca Cola can be in a way that some of the employees may not be ready to adhere to certain rules that are put in place. This may be caused by the fact that there are many employees from different culture, ethnic groups, religions, race group to name a few differences. Globalization This relates to the environment. Therefore, this can affect the company where by its production process has high chances of causing globalization. In other words, the emissions and wastes from the manufacturing processes may damage the environment and so they have to change them for better environmental treatment. Recommendations I would recommend that the Coca Cola Company to increase the quantity of their non-alcoholic drinks since their demand goes on increasing with time. Also they should come up with better ways of promoting the products which are not famous to their customers. They should reduce the prices of their products in general to encourage more buying. They should come up with more depots and especially the most populated areas of Australia to enhance distribution. They should ensure that every town in Australia has a warehouse, depot and offices to help manage the marketing and selling process. They should ensure there are enough employees to work and especially in the sales department. Also their manufacturing processes must be effective, efficient and always functional to facilitate production. Conclusion I conclude by saying that, every organization need to ensure that its marketing mix strategies and concepts are all in place and operating in the right manner. Also, Coca Cola Company should take heed of the above recommendations to be able maintain their market share in the long run. References Cravens, D. W., Piercy, N. (2006).Strategic marketing(Vol. 7). New York: McGraw-Hill. Rust, R. T., Lemon, K. N., Zeithaml, V. A. (2004). 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