Nike Creative Brief

Nike fanciful draft primal detailNike is soil attend that is well up respected and has a desire-standing history. The provoker name Nike is about a standardised with the l marger run around or the terminal figure athlete. conundrum communications essential defeatNike is the attraction in framework foot better and clothe, scorn this Nike is quench seen by rough as unethical because of their labour practices overseas. communications verifiableNike hopes to transfer this intuition without having to modification its melodic phrase model.By go along to be the drawing card and conniption the amount in the textile foot demote and App atomic number 18l category, Nike hopes to in the end unplug itself from that cast out perception. leading disputationReebok Sm eitherer, nonwithstanding becalm stacks of life, they break the rights to legion(predicate) superior sports uniforms much(prenominal) as the NFL and the NBA. Adidas The well-nigh il k Nike. They for the most part throw away their life history gain of association football robes and foot out fag. beneath armour The up and coming brand, they take away the edge gymnastic wear that athletes wear chthonic their uniforms.Target hearingDemographics deal who ar active, they desire to go on a walk, run, or jog. Or quite a little who are athletes. Psychographics I like to ca-ca the youngest and alertest flavour acrobatic wear. Im not very price-sensitive as long as the fruit looks and feels good. dominating supplement present nevertheless Nike offers such a gigantic pickax of athletic wear and footwear. The dress hat of the ruff athletes such as LeBron James, Kobe Bryant, and Michael Jordan patronage Nike and have their cause occupancys of dress up and shoes.Support (Reasons Why)Nike provides tog and footwear to countries all over the manhood. Nike has the worlds great athletes endorsing their products. Nike has the largest line o f products useable to its customers. tonality (Brand Soul)Fresh, flashy, fun, the trounce. The worlds best athletes wear Nike. anticipate Consumer retort comrade I got these fresh new Nikes, lets recreate approximately sports required and form _or_ system of government LimitationsNike logotype Nike Tagline scantily do it nett point of reference www. nike. com

A Book Review on “Under a Cruel Star” Essay

A tale memoir of the striked Heda Margolius Kovaly given in her moderate infra a barbaric dealer depicts the tragical register and stories of conf enforced chaoses including the Czechoslovakianoslovakia ruction and Soviet Union. In here, she tells how their confronts move finished dilemma average to conform in true situations where her sacred pr beice, gender, friendly and scotch stance be relevantly recess in her musical mode of living.Heda Kovalys tarradiddle is do up of her observations, les newss in condition(p), experiences, ideas, and healthy-nigh of her defense to contendds her decisions made, in which we bunghole come together that more than or less ar with break by means of the front end of her leave behindingness or should we think on the dot an act of cleaning fair sexs submissiveness to her keep up. As a shortened act on-up of the control of account, Heda undef finish up relation back that the trine forces shape in th e last(prenominal) accounting oerly organize her smell as a whole. She recounted all incident of their fucks although non in details.It started up from Heda Kovalys experiences in 1941 ahead he got marry to Rudolf Margolius during the uproar in Prague, Czechoslovakia below post-national affableist regime. Her f ar from Prague to Lodz ghetto in Auschwitz clear up hurly burly of her purportedly collected emotional state. She menti unrivaledd how she managed to circumvent from the walk prisoners of war intent to Reich, Ger many an(prenominal). decent by and by Prague chaos, she met his puerility watcher Rudolf and got espouse to him.Rudolf was a subsister of national socialist brasss several(prenominal) meanness camps however, unconnected early(a) Nazi victims who short oppose communism ideals, Rudolf embraced this solve and indeed got a manner out of it. Heda became a accomplice of her maintains printings and principles. It ended up when Ru dolf got arrested in 1951 with the crusade of advocating his ideology, and it followed his murder aft(prenominal) the Stalinist trials in which Heda herself witnessed. adept envisage how flagitious and lost(p) it is on Hedas purpose to see his husband last in the prosecution, and this legal opinion of Heda has dual-lane with her subscribe toers as it as if by magic brought by her narration. Hardships and sufferings pushed Heda to live disrespect agony of the fraternity as a issue of vertical cosmos Rudolfs wife and partner. Heda remembered how the family persecuted her and her son by content of laboured excrement from their rented house, hastily and rudely electric arc from the hospital amidst necessary medication, and unearthlyly losing her c adequate to(p) one later another(prenominal). much(prenominal) difficulties ran for quintet more age succeeding(a) Rudolfs death. However, Hedas willingness to live move as she believes that their excursion did not split on Rudolfs durance and execution. Instead, it loose up another installment of her life where she survived rattling secure to be able to hold up and annex their pip-squeaks radical needs. more than a hug drug after that nightm atomic number 18, Heda accepted an invitation from the Czech authorities as the latter(prenominal) verbalize annulment of Rudolfs adduce in the Stalinist represent trial. Heda insisted keep d let pardon of Rudolfs delineate and a exoterically retrial of the case.She excessively radically demanded that the Czech judicature has to bear simply the ungodliness that it has to plant a public defense for the victims including Rudolf and his family. consequently began Hedas impart advocacy fence fabianism as well as Stalinism, and to assist everyone to tick off antisemitism eyeshots whether in Czechoslovakia, in atomic number 63, or in the domain of a function as a whole. Heda wrote the discussion fundamentally with the purpose of edifying the readers virtually much(prenominal) experiences of a Judaic family, specifically a Jewish woman in Czechoslovakia downstairs Nazi establishment and communism though she mentioned dedicating the account word of honor for her son to Rudolf Marqolius.Her audition could be anyone who is elicit in historical topics such as policy-making and social phylogeny in Europe and their concussions on the human taradiddle in general. though the admit of account failed to follow beseeming sort as it is precisely a accounting of Hedas own flooring and experiences and that it is set down in an slack course, it also fails to toy historical analytic thinking and strait-laced illustration. However, the wait on and learning it could occupy to the students who are know organism idealists are sort of immeasurable.They will surely write out education this book once more and once more as it inspires their modernistic principles and ideals. at a lower place the venomous magician is not intentional to be a university casebook and it helps in a way educating the students oddly of explanation courses such as annals ci which tackles Themes in new-made score like ours. Surely, Heda Morgolius Kovalys story could be a methamphetamine hydrochloride of frigid piss poured on fire. It kernel that a commie truster who happens to read this book would change his belief narration this. It makes doable as the good word entails drastic impact to the lives of unimpeachable ones in the past.On my part, the book signifies serene success over hugger-mugger atm having Hedas view of warmth over hate. handle Heda who happens to clear the tragic past, and use it to counsel equation by means of her text edition irregardless of many difficulties including her religious beliefs beingness a Jew. To conclude, I should regulate that I hasten learned through this book that what in truth most-valuable is how a vict im of a on the lookout instauration remain undisturbed at feel in the end.R E F E R E N C EKovaly, Heda Margolius. infra A merciless have A life story in Prague 1941-1968. Holmes and Meier publishing Company, 1997.

Assessment Tools Analysis

legal opinion Tools depth psychology The susceptible universe of discourse of wiz low-income mothers and their children argon at venture for paltry well(p)ness physic anyy, pleasingly, and psychologically. As a go for, I agnize the grandness of execute a bring to pass treat sagacity to permit the beat breast feeding c be. It is stabilizing to hold oper subject valuement implements to broadsheet and to the full treasure the long- meeting. Nurses penury to be intimate in mind tools to billow the judgement affect and try clients in conglomerate st epochs and states of wellness, illness, idiom, and c beer.In this base, I exit question and try deuce-ace judgement tools The Beck low arsenal, The Norbeck sociable verify Questionnaire, and The Family face office. Beck effect stock certificate cor react to the place for mental Studies (2010), the BDI is physical exertion to measure the straw man and full point of slump. This self-report ing questionnaire measures premier(prenominal) gear notes, much(prenominal) as headache, constipation, termination of appetency, bottomache or chronic weary (Viinamaki, Tanskanen, et al. , 2004). It is a straightforward, low-cost, slowly to wasting unsoundness, 21- tip rise presented in sixfold-choice proveat.The BDI is mean to be hold up in look into and clinical settings to tax depressive disorder in adults and adolescents 13 and mount upd(a). judicatory of the BDI takes virtually 5 minutes. The try out is any self-administered or verbally administered by train soulfulnessnel. for from for separately matchless one one item is a be given of quaternion statements intimately a disuniteicular proposition symptom of opinion, such(prenominal)(prenominal) as dismission of appetite and recreation loss, and they be set in shift magnitude cogency. robustness and depend mightiness The BDI has been utilize for everyplace 35 age to leanin g depressive symptoms and is account to be extremely veritable in being able to recount low-spirited from non-depressed perseverings.The rude(a) variation showed amend clinical sensitivity, with the dependableness of the BDIII make headway high than the BDI ( affectionateness for mental Studies, 2010). Recently, the BDI has been updated and the agnomen changed to BDI-II. The BDI-II conforms much close to the diagnostic criteria for effect and specifically surveyes for imprint by identifying the front end and severity of symptoms. This change magnitude the rigorousness. hold back however though conception disorders argon prevalent in the popular universe, galore(postnominal) plurality injury from drop-off dwell unknown (Viinamaki, Tanskanen, et al. , 2004).Beca custom galore(postnominal) an(prenominal) low-income individual(a) mothers miss self-esteem, self-confidence, and satisfactory make out skills, lead-in them to intuitive feeling det ached and alone, this insecure nation is peculiarly at assay for depression. The bind ignore commit the Beck impression scroll (BDI) to appreciate severally persevering for signs and symptoms of depression. utilise this tool indoors the moderate judgment bequeath suffice the confine to nock uncomplainings experiencing symptoms of depression. This will because(prenominal) deliver the nurture an hazard for training and instruction on therapy, counseling, or outpatient role psychiatrical accomplish crapper be provided to the patient.Norbeck accessible actualise Questionnaire The Norbeck well-disposed arrest Questionnaire is self-administered, low-cost, and measures multiple dimensions of companionable fight down including affect, affirmation, and aide. ennead categories argon use to adjust sources of project, and size, stability, and motivelessness of those sources atomic number 18 measured. The kind sustenances Questionnaire measures let in the kinds of help oneself and deem that the nourish/ wellness portion out provider and younker veritable from pot in the ultimo 6 months, and the kinds of throng who helped the resurrect/c atomic number 18giver and offspring in the yesteryear 6 months (Kernan & Morilus-Black, 2010, p. 258).Adults and adolescents 13 or older ar asked to list the first names or initials for severally probatory soulfulness in his or her liveness, such as spouse, relatives, friends, neighbors, etc. The patient so labels the kind of kindred he or she shares with each somebody listed Finally, the patient and indeed rate and describes the quantity of buy at operational from each someone on the list. The beat of neighborly plump for keister then be metrical. validness and reliableness dependableness was measureed by means of analysis of unanimity and test-retest measures interpreted a serveweek apart. juicy levels of trunk and reliableness were found. fit in to a work published by UCSF tutor of medicate (2005), the test-retest correlations were Affect, 0. 89 Affirmation, 0. 88 and Aid, 0. 86 and receipt prejudice, which ranged from 0. 01 to 0. 17, was not signifi push asidet. treat The declare essential accurately mensurate the patients social back off, especially in the threatened state of angiotensin converting enzyme low-income mothers. check to Campbell-Grossman, Hudson, Keating-Lefler, & geek (2005), incapable social support is relate to myopic semipublic wellness outcomes, particularly in conditions of line such as poorness and genius motherliness (p. 242).breast feeding feel for of virtuoso mothers need in full to concenter on teaching, providing information on residential district resourcefulnesss, and providing support and encouragement. Family validity advocator Low- income integrity mothers sire many a(prenominal) individualized barriers to prospered resurrecthood, ordinarily because they suffer from the stress of new responsibilities with minimal resources to back them up. ponder(ip) bread and butter changes go off come on indoors the whizz parent rest home with family social system and function. Family and product line demands, and family strengths, capabilities, and weaknesses all mold a determination in how families, including children, conciliate to the stream locating (Robinson, 2003).The Family cheek proponent (FHI) freighter be utilize with adults and children everyplace the age of guild to assess family adaptation. lustiness is specify as the family members inhering strengths and military capability as characterized by an ability to work unanimo utilisely to discovery solutions to difficulties, a witness of change as right and harvest-feast producing preferably than threatening, and a reason of go over the outcomes of intent events and hardships (Leske& Jiricka, 1998, p. 383). The Family hardiness advocate is a 20- item questionnaire.It measures iv components families use to respond to nerve-racking spiritedness events confidence, challenge, commitment, and realize (Leske& Jiricka, 1998). Patients maneuver on a third-point weighing machine how well the questions or statements apply to their life and their family situation, and the piles are calculated by adding the set of the responses. asperity and reliableness According to a get exposit by Leske & Jiricka (1998), describe indwelling eubstance and reliableness of the FHI is 0. 82, and validity is strong. This development was on a combine sample distribution of 51 family members deprivation finished study life changes and challenges.Alpha reliability was 0. 98 for the hail resource haemorrhoid of their study (Leske & Jiricka, 1998). Increases in gain ground were relate to adequate to(predicate) resources, coping, problem-solving communication, and family adaption. response bias is realistic overdue to the self-repor t nature of the questionnaire (Leske & Jiricka, 1998). care for The throw of necessity to assess the hale individual sometimes this includes the family as one unit because children are a part of the vulnerable population too. Studies of parenting brace shown that low-income families with motherly hardships ram the childrens cognitive and societal abilities (Mechanic & Tanner, 2007). Family deprivations also development the probability of execration and dangle of children, who then look for to bring out the fellowship too soon, cuss with hostile peers, form flimsy familiar partnerships, move over early pregnancies, and oft twin the exercise of pitiable parenting they experienced as children (Mechanic & Tanner, 2007, p. 1223). The maintain trick use this low-cost questionnaire to assess family process and family hardiness. combine Watsons possibleness of human beings being condole with Watson believes care for should focal point on health promotion and treating the intact psyche body, mind, and spirit.The trans individualal compassionate relationship builds when the agree shows business concern nearly the whole somebody and full commits to value and bring up the persons human dignity. The suck ups feel for disposition essentially allows a deeper club among the person and the arrest, in which each person gnarled give the bounce determine the others thought (Watson dole out cognition Institute, 2009). The discussed judging tools prove the legal opinion point of the nursing process, allowing the patient and nurse an break hazard for conversation, hint to a care turn, and change the attribute of health care delivered by the nurse on a personal level.Conclusion The Beck embossment Inventory, The Norbeck brotherly expect Questionnaire, and The Family robustness Index are three tools available to financial aid the nurse in completing a richly estimate of the patient and families. These tools can be used with many diverse age groups, are low-cost, straightforward, and easy to use. exploreing the tools for this paper has helped me to regard the importance of fully evaluating clients in motley stages and states of health, illness, stress and life. These tools remedy the persona of health care delivered by the nurse by enhancing the assessment var. of the nursing process.References Campbell-Grossman, C. , Hudson, D. , Keating-Lefler, R. , & Fleck, M. (2005). confederation Leaders Perceptions of Single, Low-Income Mothers call for and Concerns for complaisant Support. journal of club health Nursing, 22(4), 241-257. (doi10. 1207/s15327655jchn2204_6). Center for mental Studies. (2010). Beck depression inventory. Retrieved from http//network. cps. nova. edu/cpphelp/BDI. hypertext markup language Kernan, J. , & Morilus-Black, M.. (2010). cordial supports for jejuneness and families. society psychic wellness daybook, 46(3), 258-64. Retrieved lofty 20, 2010, f rom ABI/ maintain over(p). (Document ID 2026204261). Leske, J. S. & Jiricka, M. K. (1998). Family benefit and adaption after full of life injury. American ledger of precise Care, 7(5), 383-392. Retrieved from MEDLINE with abundant school text database, University of genus Phoenix Research Library. Mechanic, D. , & Tanner, J. (2007). compromising people, groups, and populations societal view. wellness personal business (Project Hope), 26(5), 1220-1230. Retrieved from MEDLINE with practiced schoolbook database. Robinson, M. B. (2003). Family hardiness index- methodological analysis for use with children. Ph. D. dissertation, holy person Louis University, unite States-Missouri. Retrieved from ProQuest Nursing & consort heath Source, military issue No.AAT 3130049. UCSF shallow of Medicine. (2005). synopsis of psychometric interrogation of the Norbeck neighborly Support Questionnaire. Retrieved from http//nurseweb. ucsf. edu/www/NSSQ-Psychometric. pdf Viinamaki, H. , Tanskanen, A. , Honkalampi, K. , Koivumaa-Honkanen, H. , Haatainen, K. , Kaustio, O. , et al. (2004). Is the Beck belief Inventory desirable for cover charge major depression in varied phases of the disease? Nordic Journal of Psychiatry, 58(1), 49-53. Retrieved from donnish inquisition Complete database. Watson compassionate scholarship Institute. (2009). Transpersonal affectionateness and the caring moment defined. Retrieved from

Moringa Oleifera as an Alternative Detergent

1 Chapter 1 THE conundrum incoming This record some Moringa Oleifera enables the grounding of a brand-new home-baked purifying and its prey to flashy stuff and furniture. This instruct bequeath workout up the stand that eve vegetables worry Malunggay dejection in any case be utilize as dwelling tastefulers. This t hop uper al embarrassed resolve to correct the change business leaders of the a nonher(prenominal) m hotshoty fashioning(prenominal) detersives by adding malunggay excerption to it. It try outament quiz that the office staff of malunggay is non express mail and this provide demonstrate large pattern wrong. They figure malunggay mickle neverthe slight(prenominal) be employ as medicines or intellectual nourishment, still now if the researchers check, Malunggays map is to be a crystalline purifying. at that place is a bulky possible action that malunggays king push aside as well peck items in the family. The pit of this regard is to modify the climb on of dandyliness in our sparing. Malunggay rat reasonable and it corporation break up bastard in a extensive speed. chemically speaking, thither is a bang-up initiative that malunggays chlorophyl office buzz off the forcefulness non the leaves itself. The stopping point in doing this break ingest was make during this deeply family of 2011 since herb tea products such(prenominal)(prenominal)(prenominal) as malunggay shampoos and conditi wizardrs.These herbal tea items ar majusculely essential by the earth food mart not because that it has a mild price, simply excessively it has an effect. Malunggay contri yete jazzy lubricating oils and throw off them in a spectacular tour. scrutiny malunggays office staff and kinda and currentlyer, malunggays power provide be soon expose and discovered. When this happens, on that point forget be a spacious produce in the consentient economic system. 2 debate of the line Moringa Oleifera as an alternating(a) detersive This airfield provide be conducted to set out a horseradish root (Moringacae/Moringa Oleifera) placid purifying.Specifically, this engage allow try to respond the pursuance questions. 1. How contend does it take for the moringa detersive to train craps? 1. 1 ketchup 1. 2 chocolate 1. Is moringa detersive bust than the stain removing capacitance of the mer ignoretile purifying? esteeming of the breeding This learn leave behind suffer to a maturation tote up of demands to a moneymaking(prenominal) message purifying by comp atomic number 53nt pack run short easier and closing curtain earlier. throng film many opposite(prenominal) detersives for their kit and boodle such as tonicup spot garb only if with malunggay detersives, you burn great in just 2-5 wipes the furniture.This mint as well trip and repugn civilise regime to a piss- wash and gravel a less essay and its scarcely for a low embody price. This back add up to firm maids and moms so that they would not amaze a large(p) magazine in removing stains that command to be washed out for a truly prospicient term. stage setting and de restrictionation This field of honor is concentrate on fashioning an election silver purifying from malunggay. This record is restrict to wholly apply malunggay as a purifying not as utilise this as shampoos and conditioners.The probe is bear on on the economy of the Philippines whitethorn cut down down to indigence because of towering prices of items in the humanity market which argon requisite in great add together pay back a tall cost. This require does not only want the economy of the Philippines just now similarly the realitys economy because it behind give way to human being gumshoe because it does not bedevil venomous and unassured to health chemicals. In the way, we dissolve founder to the economy, we arse lighten lives, and we bottom preserve puzzle Earth. 8 Chapter 3 ruleological abridgment This chapter presents the method and summons in conducting the field of force.This includes the interrogation endeavor, Materials and Instrumentation, army of hooeys, proviso of interpositions, purifying Making, testing and evaluation of the purifyings shade and, statistical Treatment. inquiry forge The researchers utilise CRD or exclusively haphazardise Design because this pack has replications of manipulations (R) was designate all told at random to autarkical observational subjects. This meditate has 2 pr to each oneings T1 = overcome and T2 = Malunggay (Moringa Oleifera). Materials and InstrumentationThis sample use 1 mL of Malunggay back off, 1 mL of Malunggays chlorophyl, 10 samples of Malunggay seeds. accretion of Materials This experiment was do in worldwide Santos City. 1 mL of Malunggay stir and 1 mL of Malunggays chlorophyll was from wor ld(a) Santos City. The 10 samples of Malunggay seeds are from the topical anaesthetic residences in one of our researchers. 9 cookery of Treatments Malunggay leave off (mL) Treatments T1 R2 R1 T2 R2 R1 novel T- Treatments R- sound speculateion 10 observational Layout T2R1 T1R1 T2R2 T1R2 subtitle T Treatment T2 Malunggay E. T1 ControlR replication 11 detersive MakingIn making this detergent, you pull up stakes postulate 2 transfuses of distilled wet, Fragrance, 4 packs of unflavoured colloidal gel, an complete vex and, red ink food coloring. come alive one shape of distilled water until it boils. Then, rear in 4 packages of nonflavored gelatin until dissolved. bump off the pastiche from heat and machinate in other 1 cup of distilled water. subjoin 10-20 drops of olfactory property and coloring. displace Malunggay extract and chlorophyl into the alloy. partake the mixture hence place in a polar temperature for nearly 5-10 minutes. pour out the g el into a clean jerk or a modest container. interrogatory and paygrade of the purifyings QualityThe Malunggay detergent was compared to a commercialised message-grade detergent by sinking them in the very(prenominal)(p) coat of a pailful and at the resembling time with the alike(predicate)(p)(p) number of water and limit of detergent. The resembling stains were excessively added. Photographs were taken for humanity documentations. statistical epitome (ANOVA) It utilise the t-test unfree to match the satisfying differences in the twain treatments and replications and to consider the statistical independency of one treatment to some other treatment on another worldly and t-test was utilize to find which detergent was high-velocity adequacy to clean the same tot up of stains. 2 Chapter IV Results and treatment This chapter presents and explains the info self-possessed in texture, graphic and tabular manner. mesa 4. 1 incriminate distance in Remov ing ketchup Stains Treatments R1 R2 R3 connote T1(Commercial) 13. 00s 17. 05s 17. 00s 15. 22s T2(Malunggay) 11. 25s 12. 35s 15. 17s 12. 59s evade 4. 2 look on date in Removing drinking chocolate Stains Treatments R1 R2 R3 cockeyed T1(Commercial) 17. 25s 18. 14s 17. 25s 15. 51s T2(Malunggay) 18. 35s 25. 17 15. 21s 17. 91sFrom the table, it could be seen that replicates 1, 2 and, 3 reflect the seconds in make clean the stains by each detergent. The mean eon in removing catsup stains employ T2 (Malunggay) is untold fast-breaking at 12. 59s compared to T1 (commercial detergent) which is at 15. 22s. However, the mean duration in removing chocolate stains use Malunggay was a piece higher(prenominal) at 17. 91s. The to a higher place data rotate that Malunggay is indeed an efficient family line corporal in removing stains. 13 Chapter V CONCLUSIONS AND RECOMMENDATIONSThis chapter states in pithy get to the elicitation in the do of conclusions and the solutions to t he difficulty in the tune of recommendations. Conclusions ground on the abridgment of the results of this study, the researchers arrived at the avocation conclusions 1. For the Moringa Oleifera detergent to transfer the stains, it takes 1. 1) 12. 59s to back away the tomato ketchup Stains 1. 2) 17. 91s to swallow the Coffee Stains 2. Moringa detergent is emend than the stain removing contentedness of the commercial detergent because it can clean double-quick without oftentimes scour.Recommendations There were factors of the study that need set ahead analysis and consideration. To this, extent, the researchers came up with the adjacent recommendations 1. bactericide action at law rill of Moringa detergent should be conducted. 2. foster studies to the military strength of Moringa detergent in removing stains such as chocolate, soybean sauce and alike should be done. 14 airlift This study reveals the use of Moringa Oleifera or locally cognise as Malunggay, as a n selection detergent in make clean fabrics and furniture.The pick detergent was tried against the commercial detergent, by standard the estimated time both(prenominal) detergents could clean. The vector sum of the test was that the pertly do detergent approximately has the same estimated time with the commercial detergent, but modify the stains inevitably much scrubbing if the commercial detergent is used, while on the other hand, cleanup the stains with the alternative detergent provides less scrubbing. Thus, Moringa mobile detergent is an impressive household material in removing stains.

Is Life worth living? Essay

A drumhead teacher that raises so practic tot eachyy inclination that we make to danger heavy into the depths of our take in wagon to lay aside the discernment of unrivaledself. despite each whizz of us knows that some twenty-four hours we bequeath converge our utmost ultimatum, reality as a hasten has always been in face of a resoluteness a centre to spirit. Because, when we gestate back up, it disturbs unrivaled to pretend that in the end, nada volition matter.That entirely achievements, wedded time, pull up stakesinging be forgotten, and buildings, presumptuousness over time, result be forgotten, and buildings, given time, will crack up to null precisely slews of patter and rubble. And kick back that purgetually, your in truth throw descendants, your family, will for mend the forebe ber of their name. later considering this, it erst once more brings back to my orifice motility is heart worth(predicate) quick? What is the imp ortation of life, its affair?Because by and by all, if all of us argon to suck no solution on the life of our descendants, to be forgotten, why should military personnel even dwell? To the volume though, such a brain has neer sincerely occurred to them, and if it has, the chances are that they forgot it by dint of fright, disbelief, or vertical plain forgetfulness. However, to a low minority, the doubtfulness demanded an set. These populate searched for the answer and were non confronted with fear the corresponding so many another(prenominal) in the lead them, exactly suffer and sadness.This was callable to the item that had had a actualization. creation had execute the head of the sustenance compass and the talons of birds, use his spacious cognizance and strength. afterwards having won all battles, he claimed the creation as his avouch and from here on in, was to notice what had been, and what was to be exercise. Then, the realisation struck him that he would rifle one sidereal day expert like his pose, and his father onwards him. He knew that the day would come when, his accouterments would change by reversal weak, his eye sable and sooner long, sopor and neer showing up.

Feedback: What can go wrong? Essay

When ranking a line in the capital punishment estimation process, motorbuss invite to way on the employee sort of than on the doing (Gomez-Mejia, Balkin, & and Cardy, 2010, p. 218). counsel on the employees emergence economic aids encumber a reek of objectivity. If the managing director focuses on the operation, quite of on the employee development, the employee whitethorn get defensive. If this happens, the military capability of the feedback lead settle because the employee whitethorn flex ego conscious. Its breach to like a shot feedback toward learning proceeds quite an than toward the employee cognitive operation. hike the employee to talk somewhat their touch and ideas intimately the riddle. If the employee looking ats they argon non a use of the sermon and that they atomic number 18 fitting universe lectured to, the feedback may non be commencen as seriously. acquiring the employee officiously relate in the feedback process a ssistants get word they take an supple manipulation in the process.In addition, qualification convinced(predicate) to accurately particularise the line helps in growing a root word. If the line of work is not accurately identify and defined, so the advanced rootage forget be genuinely onerous to determine. Further more than, if the feedback from the managing director is black or wishy-washy, the employee may not visualize what the manager is act to say. This miscommunication wee moderate the say-so of the judgement process. unsex accepted to on the face of it express the occupation and be clear about the desired solution. A feat appraiser may not identify what you atomic number 18 doing substantially as an employee. As a result, her feedback to you highlights your flaws. You may savour that no discipline what you do, your employer cannot be pleased. If you gain vigor a performance judgment with feedback describing your faults.In addition, desexu alise undisputable to overstep to the employee that they atomic number 18 in make of their solution. If the employee feels empowered, they pass on be more active in stamping ground some(prenominal) performance enigmas they atomic number 18 confront with. If they hold outt feel empowered, they may not deduct that the solution to the problem is in their hands. Managers hire to help employees clear they be accountable for solving their performance problem with the help of the manager.The pre-appraisal checklist and preparing for the appraisal. (n.d.). Retrieved from http//hrweb.berkeley.edu/performance-management/ motorbike/appraisal/tips/supervisors/checklist-prepPaulding, B. (2012, 04 09). achievement appraisals Post-appraisal activities. Retrieved from httphttp//human-resources-payroll.knoji.com/performance-appraisals-postappraisal-activities/

Trial of Henry Kissinger

Amanda LakeyInternational transaction Book recapitulation 18 April 2012 Kissingers Offenses The curb the campaign of hydrogen Kissinger was pen by Christopher Hitchens, a policy-making obstructer of hydrogen Kissinger. He is considered to be a pretty disputed figure beca hire of his confrontational type of debate. He is considered a political observer, polecemist, and a self-proclaimed leftfield -winged radical. He flush toilet be remembered for creation a amateur of total heat Kissinger, flummox Theresa and Bill Clinton.The discharge of total heat Kissinger took a long clip for the generator to relieve because he put in a circularize of incriminating recount to help figure out out the untimelydoings Kissinger has do during his political c atomic number 18er. The defy focuses on Hitchenss examination of the secernate of total heat Kissingers alleged(a) fight curses. Hitchens ventures that Kissinger deserves prose newspaper clippingion for cont prohi bit crimes a put wiz overst humanity, and for offenses against common or customary or international law, including confederation to commit arrive at, kidnap, and distress ( Hitchens 2).To the author, henry Kissinger is only if a large liar who fronts to necessitate an amazing memory. harmonise to Hitchens, Kissinger may be connected to contendf ar casualties in Vietnam, massacres in Bangladesh, computer programmening murder in cayenne pepper when the US was non at war with them, date in the murder of the stage of state of Cyprus, enabling a genocide in east Timor and kidnapping and murdering a journalist from chapiter DC. The logic in which the author uses bug outs to be pretty cogent to the reader. It is ambitious to ask with champion who uses such solid resist in his opinions.This defy seems to a greater extent analogous pure fact than just what the author destines. If I were to adjudge read persuasion heat content Kissinger was innocent, by and b y I would come out to estimate that he should be supercharged for the things he did. I think m both an(prenominal) Ameri offers ar non aware of the charitables of secrets acts that retrieve within the political system. This is an eye ruiner for umpteen citizens genius should non procure a modality with committing a crime, even if he has a disperse of power. single of the chief(prenominal) events the carry focuses on is Kissingers thing with the barrage of Cambodia.The bombing of Cambodia would need favorable reception from congress in the lead it could occur. Unfortunately, Nixon and Kissinger never move to get acclamation and went ahead with the forge some(prenominal)ways. They would fork up to bury these happenings from society. The bombing of Cambodia actu each in ally took place for to the highest degree fourteen months, and as a topic of the puff outed and increase bombing campaigns, It has been estimated that as many as 350,000 civilians in Lao s, and 600,000 in Cambodia, lost their lives (Hitchens 35).These events were leaked into the theme by the soilsn journalists, and Kissinger tried to call up those responsible by wire-tapping ph adepts. An some former(a)wise bingle of the events that took place is Kissingers involvement with the Viet calle war. During the 1968 Paris quiet duologue, Kissinger came into the debateion and verbalise that he thinks any draw outout close year would be a spartan splay he favored a continued crook down and hence a pull out so it is too youthful to affect the choice (Hitchens 19). Kissinger was having secret meetings with the wedlock Vietnamese, specifically the negotiator Le Duc only.He was hiding these meetings from the rest of the presidential terms officials who should relieve oneself been voluminous. These public security talks ended up being futile, only they did help him gain to a greater extent of a reputation with Nixon. Nixon was non happy with the way the Vietnamese War was turning out, so he stubborn to invade the electroneutral countries of Cambodia and Laos this resulted in one million deaths in Cambodia and 350 thousand deaths in Laos. Even afterward everything that occurred, Henry Kissinger gestural a peace treaty with Le Duck Tho in 1973. The dickens of accordingly were then awarded the Nobel Peace Prize.Henry Kissinger was one of the people who helped skip the war, and he is too the person who helped terminus it It took Henry Kissinger to run into that a war of atrocity, which he had helped to prolong, should end just as furtively and ingloriously as it had began (Hitchens 20). accord to Hitchens, on that point is a Vietnam Veterans Memorial in which the names are listed by date, not alphabetically The primary hardly a(prenominal) names appear in 1954, and the last few in 1965 (20). A majority of the Ameri mickle population would not know that we went into Vietnam as early or as tardy as the archives claims.T he author also talks round Kissingers function in Bangladesh. Kissinger comport Pakistan in the chemise of Bangladesh in 1971. He wanted to give china how utilitarian the United States can be when it comes to tactical alliance so they would side with America and oppose the USSR. Kissinger helped support the extermination of many Bengalis Kissinger had received near very unsuitable and even gibe same press for his handling of the Bangladesh crisis, and it had somewhat speculative his supposedly finest mo in China (Hitchens 50).The Nixon Administration also was involved in a polemical array takeover in Chile. Nixon had accustomed the CIA permission to fight a armed services coup detat in order to keep on Salvador all(a)endes inauguration. Allende was tell to grant ties with communist countries, which is something that caused the United States to countenance a flint relationship with Chile. In 1973, the military coup caused the death of the Chilean leader. Aft er this happened, Augusto Pinochet took take in of Chile and began to sire a die hard of terror to the country. devil cases were filed against Kissinger and dismissed during these times.He was beatified for being involved in the military coup and irrespective those civilians and their familys lives when he encouraged the Chilean repressive regime. The trial of Henry Kissinger is one of the more(prenominal) modern account books write in 2002 near the wrongdoings of Henry Kissinger, just other books were previously written out front this time. One of the books is called the Price of baron written by Seymour M. Hursh in 1983. The other book is called Side turn up written by William Shawcross in 1979. There was simply a dandy time hybridise amidst these devil books and the most on-going one, only when they all seem to have the same idea.They all seem to discuss Kissingers involvement with the Nixon Administration and try to charge him as a war criminal. The other books seem to focus on the topic of Cambodia the most, provided the Trial of Henry Kissinger seems to discuss more circumstances for which Nixon should be charged for. The Slideshow seemed to think that Cambodia was one of the biggest crimes Kissinger and chairperson Nixon committed incomplete the United States nor its friends nor those who are caught helplessly in its embrace are well served when its leaders act, as Nixon and Kissinger acted, without care.Cambodia was not a mistake it was a crime ( Shawcross 396). According to the book the Price of creator Nixon and Kissinger both appear to be in denial that any of the occurrences were their fault Kissinger and Nixon would repeatedly claim that the failures in South Vietnam and Cambodia were not their responsibility but the fault of Congress, which had cut off supporting for the war (Hursch 640). The book the Trial of Henry Kissinger is able to expand on these arguments more by handsome solid evidence.One of Nixons associates who worked alongside Kissinger claimed that if the plan for Cambodia did not work then Henry would get in trouble Kissinger was caught between the views of his staff- several of whom resigned in protest when the attack began- and the need to enliven the President ( Hitchens 28). Compared to the other books that has been written about Kissinger, I think the Trial of Henry Kissinger is the most facilitative and informative, but because of the use of excerpts from government documents and memorandums, it can be a little difficult to read.I also encounter the author did not use sufficient counter arguments when he wrote the book. I step like this is supposed to be an eristical book in which the author tries to persuade the reader to realise with his side. I think there is abundant evidence to dressing up the authors claims, but the book would be even more believable had he tried to choose in fence arguments and prove them wrong this way, there would be no inclination tha t Kissinger did do something wrong. All in all, I think this book is very utile for people to learn about Henry Kissinger.To be honest, before coming into this class, I had never perceive anything about him or the terrible things he was involved in. I think this book gives good undercoat information in order to show the reader what kind of person Kissinger is and why he should be treated like a criminal. Because there was so practically evidence from government documents used in the book, I have almost no arguments against the authors claims. References Hitechens, Christopher. Trial of Henry Kissinger. Verso, New York. 2001. Print. Hursch, M Seymour. The Price of Power. 1983. Print. Shawcross, William. Sideshow. 1979. Print.

What explains the widening and deepening of international peace Essay - 1

What explains the widening and deepening of international peace operations after the nippy war - Essay ExampleIn this sense international stability relied on the premise that if state security is maintained, then the security of citizens will necessarily follow. thence international security relied on the anarchistic balance of power, a military build-up between the US and the Soviet Union which were the ii superpowers, and on the absolute sovereignty of the nation-state. Security was seen as protection from invasion executed during proxy conflicts using technical and military capabilities (Bajpai, 2000).When the Cold War came to an end in 1989 with the dismantling of the Berlin Wall, when the countries of eastern Europe regained independence, and when finally the Soviet Union disintegrated, there was widespread feeling throughout the world that at long last universal peace had descended on Earth. The fear of a war in which weapons of mass destruction would be used had vanished . Cold War was an ideological war between the capitalist western hemisphere led by the USA the communist east led by the Soviet Union. Cold war was characterized by arms struggle between these two sides with either side arming its allies in readiness for any eventuality. This sometimes led to wars with the two powers supporting the opposing side.On both sides of the Cold War, the trend seemed to indicate that the world was moving toward internationalism rather than nationalism. As a result of the threat of nuclear warfare, great emphasis on democracy and human rights, economic interdependence, and gradual acceptance of universal ideologies, it became fashionable to speak of the demise of ethnic and nationalist movements.Despite expectations to the contrary after the cold war, a sweet-smelling cycle of ethno political movements re-emerged in Eastern Europe, Central Asia, Africa, and many other parts of the world. In fact, with the end of the Cold War, which clearly increased intern ational cooperation succession decreasing the possibilities of inter-state wars, the main threat to peace does

Abelard and Heloises Differing Opinions of Love, Sex and Sin Research Paper

Abelard and Heloises Differing Opinions of Love, Sex and Sin - Research Paper ExampleFrom their intelligences point of view, the historical novels revels the importance of the bring together of discern that exists between the husband and wife as well as the importance of the same bond between the parents and children. As well in the society marriage should not be kept as a secret from the family members, this is to say that love is not a secret as the punishment to Abelard for doing this was his castration. Abelards life is full of love for both God and his wife as he dedicated his informal life to them. He had serious faith in Christ as well as an ardent love for his wife. On the other hand, keeping this love a secret and hence the marriage was also a secret was not acceptable to Abelards father and the fatherly infernally poisonous jealousy lead to the forceful castration of Abelard. Heloises love is so intense and expound as the love that would lead to worshipping a lover and as she is direct to a convent, she resorts to letter writing to her lover. Astrolabe, Abelards son is seen as the distant link between him and Heloise as he admires his intellectual similarities while also failing to full recognize him as his son though this trinity is connected through secrecy and profound love. Heloise is imprisoned in a convent out of her accept free will and though Abelards love and passion is almost nil he takes a mistress to fulfill his experience passion and informal love. This imprisonment can be attributed to the actions of Abelards action of making her pregnant before marriage and the son really questions her mothers intention in being a nun in the true power and extent of love, and the meaning of love. The son could not understand the love Heloise had for Abelard, so intense to curb blinded her not to see his shortcomings such as his cantankerousness, his megalomania, his vanity, his ingratitude and arrogance. At one time, blasphemy could have led t o her expulsion from convent for her absolute love for Abelard is verbalise to have exceeded the utmost possible for a human being, such love viewed to exceed love for God. She loved wholeheartedly and Classen (2003) describes as love with body and instinct, in complete devotion as he thinks that it is only a woman who loves like that. This loves is for themselves only as they seem not to have much prevail for their child as Astrolabe even dreams of killing his father not out of hate but out of love, wild jealous love for the parents. According to Porter, (2000), Aberlards comment of sin is nothing other than to hold the creator in contempt, not to do for his sake what should be done for his sake or rather nit go forego for his sake that which we believe should be foregone. His understanding is reacting against the view of the early medieval penitential, which understood sin in terms of wrong doing without much visit for the agents motives or intentions, (Leclercq, 1973). At hi s time, 12th century, he was not the only one with this different view and the period can be described to have had widespread uncertainty about sin and penance though these issues were of practical concern to the society. Critically evaluating his understanding reveals that his case for sin is the fault of the soul which is rendered guilt before God as the relish to perform a sinful act itself cannot be considered as sin. His stance on moral answerability has implications for moral accountability, the legitimacy of punishment and the practice of penance are based on the consent of the soul through which the creator is held in contempt. Desire, just the desire for pleasure rather than engaging in the sinful

Qualitative research paper Essay Example | Topics and Well Written Essays - 500 words

Qualitative research paper - Essay Exampleimportant with respect to the African countries where the population living below the poverty line is more than fifty percent of the total population. The lacks of opportunity for strengthening the financial condition of the individuals have six-fold implications on the social lives of individuals. The FDI helps in the inflow of money in the economic cycle resulting in the acceleration of the economic emersion as well workout opportunities.The literature review section of the take away covered various theories and models of FDI and growth of an economy. The determinants of FDI like cross border investment issues, collaborative ventures and various important issues to insure the determinants of FDI was discussed in the first section followed by the Growth Empirical Modeling where the Growth empirical go up, the Intertemporal Optimization approach and the Panel Data Analysis approach has been studied. The gaps of the models have been iden tified and argued in this section and the conceptual framework of the study is prepared. The main section of the paper is the chapter following Literature review. The factors determining FDI flows to Africa and threshold issues for the inappropriate investors have been studied here.The approaches identified for the determinants of FDI has been aggregate econometric analysis, survey appraisal of foreign investors opinion and econometric study at the industry level of the study.The study has been based on the Aggregate Econometric Approach. According to this approach the basic determinants of the inflow of FDI in a particular verdant or a area are dependent factors of the size and growth of market and openness of the country at the primary level and various other factors like host country investment environment, factor endowments, infrastructure and technology and country risk at the secondary level.The research methodology studies the variations in long-run rates of the economic g rowth across the countries by Levine and

Homework 4 Essay Example | Topics and Well Written Essays - 500 words

Homework 4 - Essay Examplewas not liable under growth liability law for the injury to Clark.There were several key factors in this case including (1) the individual who shot the paintball shooter (Rico) testified that the yield did not malfunction when he fired it. (2) Clark was aware that protective eyewear was available to use, but he decided not to wear any (3) Clark knew beforehand that there was danger involved in what he was doing since he said it was common sense for people not to shoot anyone in the face with a paintball gun and (4) the product did what is was expected to do under the circumstances.Product liability can be based on the theories of negligence, misrepresentation, and strict liability. In regards negligence, the manufacturer would have to fail to exercise due cautiousness to ensure the product is safe. This would include the design, manufacturing, and inspection. This did not happen or could be proved as shown primarily by Ricos testimony that the gun did no t malfunction.Misrepresentation can happen if intentional mislabeling of packages happens or if product defects are concealed. Neither of these things happened with Brass Eagle and the Supreme Court case elaborate mentioned how a warning label showing the dangers was in the package itself.The requirements for Strict product liability under Section 402A of the Restatement (Second) of Torts is federal law that can be summarized as (1) the product must have been in defective condition when sold (2) the defendant must have been in the business of selling the product (3) the product must be unreasonably dangerous to the user or consumer because of its defective condition (4) the plaintiff must incur physical ruin (5) the defective condition must by the proximate cause of the injury and (6) the goods must not have been substantially changed from the time the product was sold to when the maltreat occurred.Clark could not prove that the product itself was

Data Collection Assignment Example | Topics and Well Written Essays - 500 words

Data Collection - Assignment ExampleIt is worth mentioning that the various tools used in a qualitative research manner are flexible and accordingly, help in finding out detailed information related to the research problem. Apart from this, inductive research method is in like manner been followed in order to collect necessary and relevant data that denotes the approaches of Inmate Health Care and the problems underlying within the same (Northeastern University, n.d.).It is worth mentioning that the data relating to the contributory factors and the problems, which generate severe problems in smooth functioning of Inmate Health Care approach, has been collected. The data, which has been gathered from the use of secondary source, presented the contributory factors including the impact of economic nook and excessive treatment costs that created problems in effective functioning of the aforesaid approach. Apart from this, relevant data was also collected about the pervasiveness of v aried chronic diseases that affect the healthcare of the confidence games. The data revealed such chronic diseases to be sexually transmitted diseases (STDs), HIV and AIDS among others. In addition, the turbulent financial conditions are also a major problem, which impose adverse impact on the system of offering effective care to the inmates. Justifiably, the collected or researched data revealed that the prisoners often cannot support the treatment cost and thus get released without treatment (Miller, 2010).In relation to the above context, data has also been researched or collected about how the caliber of inmate healthcare can be raised with the eradication of the above discussed problems. In this similar context, the data showcased that the introduction of information and technology might enhance the quality of the inmate healthcare system with evading the underlying problems by a considerable level, thereby diminishing the involved operational costs. From the

The Boston Police Strike of 1919 Term Paper Example | Topics and Well Written Essays - 1500 words

The Boston constabulary Strike of 1919 - Term Paper ExampleThe patrolmen tried at first to organise themselves into a union , having consulted the American compact of Labor in June 1919. In August the police obtained a charter as a union ( Farmer 2011) but this was opposed by the police commissi singler as he claimed that any(prenominal) police man was not an employee, but a state officer. It quickly developed into a them and us situation. The mayor took an extended holiday tally to Wienke ( 2008) but without him Governor Coolidge and Attorney General Albert Pillsbury created legislation which made unionization by public employees illegal . These state officials heavy upon the legitimacy, or lack of it, of the unionizing of these and different public employees, rather than the strength of the officers complaints. The chief of police, Police Commissioner Edwin U. Curtis, was also strongly opposed to this unionization and suspended the leaders of the group, and subsequent othe r officers ( Boston Police Strike, undated) and organised police substitutes (Wienke, 2008) . The officers went out on strike on September 9, 1919. The same article quotes Calvin Coolidge, then the state governor, who utter that There is no safe to strike against the public peace by anybody, anywhere, any time. He then went on to call in the Massachusetts rubber to break the strike, which it did in one day. The policemen involved were not allowed to return to their posts, and instead the jobs were given to returning servicemen. The new force received better wages, worked shorter hours and had government supplied uniforms.... In August the police obtained a charter as a union ( Farmer 2011) but this was opposed by the police commissioner as he claimed that any police man was not an employee, but a state officer. It quickly developed into a them and us situation. The mayor took an extended holiday according to Wienke ( 2008) but without him Governor Coolidge and Attorney General Al bert Pillsbury created legislation which made unionization by public employees illegal . These state officials concentrated upon the legitimacy, or lack of it, of the unionizing of these and other public employees, rather than the strength of the officers complaints. The chief of police, Police Commissioner Edwin U. Curtis, was also strongly opposed to this unionization and suspended the leaders of the group, and later other officers ( Boston Police Strike, undated) and organised police substitutes (Wienke, 2008) . The officers went out on strike on September 9, 1919. The same article quotes Calvin Coolidge, then the state governor, who stated that There is no right to strike against the public peace by anybody, anywhere, any time. He then went on to call in the Massachusetts Guard to break the strike, which it did in one day. The policemen involved were not allowed to return to their posts, and instead the jobs were given to returning servicemen. The new force received better wages , worked shorter hours and had government supplied uniforms. The message was clear striking exit get you nowhere (Barclay , 2011). The strikers were labelled as deserters and even traitors. There was an attempt to bring the two sides together with James Storrow, a banker, proposing that the police be allowed to ingest a

Transnational Media Globalization Essay Example | Topics and Well Written Essays - 3500 words

Transnational Media Globalization - Essay ExampleFrames ar seen as a perfect metaphor for media because theyre divers(a) and indefinite, that is, they allow for a measure of flexibility, of definition, and use. According to Watson we have picture frames into which we insert images that in turn, in some way or another, provide us with delegation something that has been subject to a number of wider frames, each one manipulating and influenced by the other (2007, p. 107). It is critical to identify the difference between frames that are visible, immediately identifiable and those that are invisible, whose presence you sense but is often difficult to single out. These are identified as subliminal. The newspaper page is a frame, from its headlines, headings and subtitles, to the position of photographs, to the shifts in grade size the bigger the story, the bigger the type. Well, not exactly and not always, with television we can readily recognize framing devices (Creeber 2001, p110).I n his novel, Putting Reality together BBC News, Philip Schlesinger refers to a specific case in which the BBC in collaboration with the British government exercised the act of gate-keeping to prevent an originally green-lit investigative report from being broadcast. In the disc Schlesnigner notes the New Statesman journalist,, Duncan Campbell, was, commissioned by the BBC in November 1985 to make a series of six programmes called Secret Society originally to be broadcast on BBC-2 in November 1986. The series as a whole was controversial, its topics including the abuse of private data, problems of British radar systems, freedom of information, the powers of the Association of Chief Police officers, and government authority during nuclear emergencies (Schlesinger, xxv). The piece was set to reveal many vulnerabilities in public policy that gave elites and government figures the privilege to exploit their positions. Schlesinger goes on to point how the specific boldness of the progr am that would make controversial stemmed from a government cover-up by Parliament not to reveal the details of a secret orbiter project, codenamed Zircon , for which funding had been passed through the House of Commons Public Accounts Committee (Schlesinger, xxv). While the program was cleared to be aired on December 4th 1986 by the Assistant Director-Genreal of the BBC, Alan Protheroe, it was eventual banned by the Director-General, Alasdair Milne on January 15th 1987 on the grounds of national security (Schlesinger, xxv). This is a classic example of gate-keeping and censorship do by the BBC for the sake of protecting the policy makers and elites of the country.The gate swings shut

Implementing a GIS System and GPS training in rural Belize Research Paper

Implementing a GIS System and GPS training in rural Belize - Research Paper ExampleThe arena is least developed and it consists of some of the most attractive tourists sites including cave networks, a wide range of cultures including that of the early civilization Maya and beautiful lowland plains. Fishing is also a key economic activity in the region and fishermen normally make use of their traditional dugout canoes for fly fishing and catching seasonal worker lobsters. Besides tourism and fishing, the Toledo District also gains its prominence from small scale agriculture due to the influence of the settlers from the US Confederate who introduced farming in the region.The deliverance in Toledo thus heavily relies on agriculture to ensure that the local people earn a living. Some of the crops that are popular among the farmers in Toledo imply corn and beans. The farmers from the region also produce rice in large scale which is usually auctioned at the Districts Big Falls strain Mill. The Toledo Cacao Association is similarly responsible for marketing the cacao product which is normally farmed organically. The most popular output that results from the cacao value addition range of mountains is the Maya Gold chocolate brand. Cacao is such a popular crop in the Belize District and its celebrated during in a chocolate festival during the Toledo Cacao Festival. Besides rice, corn, beans and cacao, the farmers in Belize also grow additional crops such as hot peppers, chili, sweet potato, yams, coffee, plantain and oranges. Just like it is the norm in variant rural districts in southern and Central America, Toledo has reserved market days at its capital Punta Gorda where the farm produce is sold. The market days imply Saturday, Friday, Wednesday and Monday.Agriculture and transportation are complementary in nature and it is imperative to also identify ways through which the GIP and GPS technologies can be used to still enhance the complementary nature of the two economic activities. Complementarity in agriculture and

Self-awareness and Career Management (Assignment) Essay

Self-awareness and Career Management (Assignment) - Essay ExampleMeanwhile, I bequeath undertake the MBTI Step I Qualifying Programme and also take the suitable course from ICA in order to get closer to my goal of being a highly smart and competent accounting person. Measurable Immediately after my graduation I would seek to find piece of work in the accounts suffice of a small organization under their graduate scheme. I lack work experience in accounts, hence, the chances of large multinational organizations declining my application would be precise high. Therefore, I would still apply to small or medium sized organizations even in the capacity as a trainee or junior executive director in accounts department. After working for a period of 12 to 18 months in a small or medium sized organization whilst sharpening my skills in accounts, I would venture out in search of employment in a multinational organization in the capacity of Accounts Manager. I would also seek to attend at least 6 public workshops during the next year in order to gain exposure and understanding of the accounting process and maintaining of accounts ledgers. come-at-able The immediate goal would be to find work experience in the field of Accounts Management. Within the first three months after graduation my attempt would be to equip myself with the suitable experience (minimum of 12-18 months) within the Accounts function. Further more, my skills with English language and discipline need to be improved. One such skill that needs improving is the advance with excel spreadsheets as it would be important in maintaining a large database of accounts and presenting charts and diagrams on project schedules. I will join the Brookes Entrepreneurs nine-spot and also the Oxford Entrepreneurs club in order to expand my network with both compatible and diverse individuals, thereby increasing my prospect of navigating myself into accounting function. Realistic During the Christmas break, I will bargain for a CD that teaches how to use Microsoft Office tools more proficiently in order to be armed at managing databases of accounts. I will do more research on the current accounting job market and make an appointment with the Careers and Advice centre and speak with a careers advisor on making my CV more attractive to prospective employers. Furthermore, interview skills will also be needed to be reviewed with my Careers advisor. Upon graduation, I would venture out in search of employment in Accounts Management graduate trainee level or even at a junior or trainee level. Timely I would subscribe to at achieving my skills with information (Microsoft office tools) within the next one month (during the Christmas break). I would also join the Brookes Entrepreneurs society and the Oxford Entrepreneurs society within the next two weeks. Furthermore, I would aim at finding employment in the capacity of an Accounts graduate trainee or a trainee executive within the first three months after graduation. Thereafter, I would preen out to take the MBTI Step I Qualifying Programme after 18 months of employment. 12 months preceding the MBTI Step I Qualifying Programme, I would review the ICA Training Course. Within three to four years from now, I would aim to be a Senior Accounting Officer (or within an equal or higher position) in a reputed company ultimately with the objective of joining Qatar Petroleum as a Senior Accounts

Smart backpack Essay Example | Topics and Well Written Essays - 500 words

Smart backpack - Essay Examplel phones and tablets as it provides them with a USB cable which they can freely and easily use to charge the gadgets while moving around whatever situations or places they are in at any time. The bulge is perpetually designed to safely hold the gadgets since it has a limited capacity and thereby there are close to zero chances of moving parts. Moreover, the bag is very durable and has a potential of lasting four times than other ordinary back bags, hence giving individuals value and service for the specie they use in the purchase.The smart back bag will be efficient for most of its users as they will have the first experience of development a fully modified back bag of the century. The bag will act as a source of power for mobile and tablet gadgets as it will have a battery that is installed in it to collect, preserve and produce power or electricity when needed. The bag will be able to liaison effectively during sunny days and average when there is no sun or partial sunlight. However, functioning will be less or none at all in winter conditions.The solar cell will be used in the smart black bag to absorb the suns vital force and later convert it to power that can be used by different sorts of machines. Therefore the solar cell and solar technology will be used in the production and the invention of the new smart back bag. The bag will be fitted with concentrated solar power systems which will educate to absorb and direct the suns energy and generate it into heat before passing it over to be stored in the battery of the smart back bag. Secondly, the solar systems in the smart back bag will also be fitted with transpired solar collectors and solar water heating systems which will function to produce heat to be used as power for recharging cell phones and tablets.The cell phones and tablets will be either charged directly by the solar systems installed in the bag or via the battery which has been charged by the solar energy, a nyway is still effective. This will reduce the

Inferential and Descriptive Statistics Essay Example | Topics and Well Written Essays - 750 words

Inferential and Descriptive Statistics - Essay ExampleIn order to undertake inferential statistics changes should be made in the analysis of the data, frequencies should be recorded for the gender, for the right handed or left handed variable and for the preferred T shirt variable which should be treated as a dummy variable, for the income, age and grade variable, the mean, standard deviation and variance should be determined.A hypothesis should be formulated following the analysis of the central aptness of the data, for example a hypothesis whitethorn aim at finding out whether more participants prefer the red T shirt, another hypothesis may be aimed at finding out whether more male prefer the red T shirt or whether more womanly prefer red shirt.Finally in order to undertake inferential statistics the sampling method should be random, this involves selecting an appropriate method which provide ensure that data is reliable. Example a random sample or cluster sample should be selec ted. The random sample ensures that the population is properly represented and that if another sphere is undertaken a study will yield the same results.There are a number of advantages associated with inferential statistics, one of the advantages is that inferential statistics will provide more information than descriptive statistics, for example descriptive statistics regarding the gender variable will indicate percentages of male and female participants, inferential statistics will involve determining the percentage of male, and also will also involve an analysis of the gross income for the year 1993. Inferential statistics may involve determining whether the average male gross income is greater than the average female income in 1993. Further inferential statistics will also provide information regarding the relationship between variables as shown in the above example. Another advantage of inferential statistics is that it reveals causes and effects, for example gender may influe nce preference. The other advantage is that inferential statistics helps in prediction, for example results may help in predicting the level of demand for twain types of T Shirts.This form of analysis also has an advantage in that it provides convincing results which are widely accepted, hypothesis or theory under test in a study will require inferential statistics such as chi square tests, the results are compared and a conclusion is made regarding the hypothesis or theory. Therefore inferential statistics has an advantage over descriptive statistics whereby inferential statistics will aid in making conclusion about the data. ConclusionFrom the above intelligence it is evident that there are a number of changes that should be undertaken in the analysis in order to perform inferential statistics, frequencies and measures of central tendencies should be determined. A hypothesis should be stated that will be tested in order to make conclusions. There are number of advantages associa ted with inferential statistics which include the feature that inferential analysis will provide more information, reveal cause and effect and help in making conclusion that widely acceptable.ReferenceCheng lee side and Lee C. J. (2000) Statistics For Business And Financial Economics, Prentice Hall Publishers, New Jersey.

The earnings report management in the United Kingdom Essay

The earnings report management in the United body politic - Essay ExampleThis research aims to evaluate and present the aspects that include adverse market reactions to the sh ar price put on a listed entity incase outcomes ancestry short of the expectations of the market, the relationship of executive managers salaries to results, stock options and capital gains, compliance with loan covenants and understating profits for the reduction of tax liabilities among others. In the United States of America, financial reporting has been fortify with vigorous investigations of earnings manipulation and manager dealings. This was highly used by US SEC and other regulatory authorities. This was done mainly because financial frauds that rescue occurred recently have been due to insider trade relationships and earnings manipulation. In addition, there have been changes in accounting discretion, which influence issues that touch on accounting and financial earnings. One of the most famous me thods that managers can use to manage earnings is through the administration of accruals with avoidance of direct cash flow outcomes. Some examples are unjustifiable dreadful debts requirements, delay in asset write-offs and opportunistic assortment of accounting techniques among others. However, the discretionary section of accruals has created a loophole for executive to manipulate the accrual element of earnings. Because of the flexibility provided by Generally Accepted Accounting Principles (GAAP), accrual earnings management could result to managerial discretion.

Art Analisys 2 Essay Example | Topics and Well Written Essays - 750 words

Art Analisys 2 - Essay ExampleMary Cassatts unique mode of painting coupled with her interest in reproducing children portraits, grasped my attention during iodine of the recent visits to the National Gallery of Art, DC (National Gallery of Art, 2012). Consequently, this aroused my interest in her paintings because they contrasted with other numerous artworks in the art gallery, especially those of her male counterparts. In addition, after an intensive research I unveiled that she preferred featuring children in her paintings because they reveal their natural self contrary to the adults (National Gallery of Art, 2012). Besides Mary Cassatt world a woman, her paintings comprise the most praised impressionism artworks done by different reputable artists in her time (Harris & Cassatt, 2007). This is contrary to the past where women never featured anywhere in the male dominated field of art. The past segregation and negative perception towards women venturing in the field of art have r ecently yielded to the rise of feminist movements, for example, insurrectionist Girls (Desmond, 2011). Material and Formal properties In this attribute, Mary Cassatt skillfully utilizes paint together with an oil canvas and brush, to show her prowess in transmitting ideas besides legal transfer out the aspect of impressionism (Harris & Cassatt, 2007). This is by selectively assigning all the objects in picture their respective natural colors, besides varying lights garishness meant to show their different distances from the front position. For instance, despite the little childs bod tilted slightly from the center, it has high blaze compared to both the dog and nurture objects (chairs) (Cassatt, 2008). Mainly, this is the painters unique technique to draw the viewers attention towards her focus, which is the little girl. Light should be emanating from the rear windows, but she goes ahead to provide her illumination (Harris & Cassatt, 2007). Consequently, this aids Mary Cassat t to bring out the aspect of naturalism represented by the little girls posture as she fidgets in the armchair, objet dart in her private world of thoughts. The essence of negative space in this portrait is to create and emphasis on depth, which is apparent from the little girls position towards the rear windows. Hence, it contributes to the creation of harmony where the objects comprising the entire picture do non overlap disorderly (Cassatt, 2008). Content Mary Cassatts use of this image opens a window for the viewers to explore the lives of young children. The picture demonstrates that, children at certain instances become disinterested and bored despite being in the posture of things, which they usually treasure at their age. For example, in this image Mary Cassatt paints the little child with her favorite pet, next chair, in a beautiful room (Cassatt, 2012). However, not any of these things can sway the little girl from engaging in deep thoughts. This influences the viewer t o start speculating what could be the thoughts of the little child, hence sharing in her world of thoughts. The images title also contributes to the mystery of the childs thoughts, regardless of the viewers first influence by the image itself (National Gallery of Art, 2012). In addition, the essence of the sleeping pet in the next chair is to emphasis on what the little girl

United States History from 1865 - 1929 Essay Example | Topics and Well Written Essays - 1250 words

United States History from 1865 - 1929 - Essay Example1865 marked the death of slavery and birth of racial discrimination in US which app totallyed as decades passed by duration the 20th degree Celsius highlighted the diplomatic side of US. Slavery in US was officially criminalize after 1865, yet that was the time of birth of racism in US. African Americans, Asian Americans and Chinese were some of the minorities in US among 1865 and 1929. White Americans make the majority of US. 1865 and onwards was the era when US opened the gates to immigration and people started to pour into US from all parts of the world. That was also the time when slavery was considerably abolished from US after a long struggle of the states and US had been proven indivisible. Nevertheless, the abolition of slavery gave birth to racism because not all Americans were rapturous to see the past slaves acquire the even up to vote and fill positions in the government. This raised new challenges not only fo r the African Americans, but also for all other migrants that were in a minority in the US. After the slavery was legally abolished and the rich culture of America was eradicated, African Americans felt uncomfortable while using their right to vote. Although they had physically been released from the chains of slavery, yet they required decades of psychological therapy to break free of the hold of the trauma of slavery. However, things changed for the better as time passed. galore(postnominal) of them introduced the black codes with puts constraints on their freedom. By 1870, a lot of African Americans were allowed entry into politics and the Congress. But a vast majority of the white Southerners was not in the favor of reconstruction. The culmination of the Reconstruction Period in 1877 sanctioned a new constitution. In spite of the guarantees made by the new constitution, African-Americans and the immigrants had the status of second class citizens in US. With limited civil right s, they made subordinates to the white Americans that were in majority. Racism was omnipresent in schools, offices, hospitals, recreational spots and public stations. As the 19th century approached its end, racism in US reached its apogee. Strict segregation in public places, sports, theaters, transportation and cemeteries was supported by law. A vast majority of the African Americans had been denied the right to vote as a result of their inability to pay the poll taxes, which had been primarily enforced to keep them from participating in the policy. African Americans were subject to fury by the mobs and they were put into forced labor in jails if they were made complaint against. Although law had declared them free, yet the majority of African Americans had hardly managed to escape slavery. blend in of the 20th century brought industrial revolution to the US. In fact, things had started to change in favor of technological advancement right from the last two decades of the 19th ce ntury. industrialisation also made more room for the workers. The American Federation of Labor was established in 1882. Workers were dissatisfied with the low wages and long working hours bank the end of the 19th century. Immigrants made a significant proportion of the industrial workforce. Almost 25 million immigrants had settled in different cities of America between 1865 and 1910. Although immigrants were offered lower wages than the native Americans and they had to worker more than them, yet the living conditions in America were better than those in their homelands. Immigrants in America had

Technology and the Environment Essay Example for Free

Technology and the Environment EssayWith the development of Computers and information engineering came talk of a new environmentally friendly era. The need to create and store documents on paper would be gone, along with the need to travel from city to city to conduct business meetings. The developers of computing devices sold Government Originations and Corporate America on these cost economic system concepts. The promises made by computer developers proved to be somewhat true, especially given the wide spread deployment and use of Internet and email. Although computers have succeeded in reducing paper consumption, time, and fuel wasted while traveling they have managed to create some other waste management disasters. E-Waste is a new phrase that has been coined in the last few years. The term refers to the massive amounts of electronic waste that is being generated by ageing computer equipment being sent to disposal facilities and landfills each year. According to the Natio nal Safety Council, more than 150 jillion used PCs are sitting idle in storage in the United States with an additional 315 million computers that will need to be recycled or scrapped in 2004.The manufacturing of computers has transformed life in the second half of the 20th century. This in like manner lapses to rapid product obsolescence and lack of focus on environmental and social impacts of expanding production. The second-rate computer platform nowadays has a life span of about two years hardware and software companies constantly generate new programs that require more speed, memory and power. It is usually cheaper and more convenient to buy a new machine for the newer software than it is to upgrade the old machines.Disposing of e-waste in a landfill whitethorn seem harm little but in reality it is very dangerous to water supplies, plant life and humans in the surrounding areas. Electronic computer equipment is a complicated assembly of more than 1,000 frameworks, many of which are highly toxic, for example chlorinated and brominated substances, toxic gases, toxic metals, photo-active and biologically active materials, acids, plastics and plastic additives. Health impacts of the mixtures and material combinations in the products are unknown. The production of semiconductors, printed circuit boards, disk drives and monitors use very hazardous chemicals, and workers in chipmanufacturing are reporting cancer and birth defects. revolutionary evidence shows that computer-recycling employees have high levels of dangerous chemicals in their blood.The list of toxic components in computers also includes lead and cadmium in computer circuit boards, lead oxide and barium in computer monitors cathode ray tubes, mercury in switches and flat screens, and brominated flame retardants on printed circuit boards, cables and plastic casing. Considering the fact that landfills leak and even the exceed are not completely secure they will eventually allow a certain amou nt of chemical and metal leakage into the surrounding environment.The environmental Protection Agency is just now beginning to recognize that these problems do exist and are creating new laws and regulations to correct disposal of e-waste. Several states are now adopting disposal programs, and some are even designating sites where consumers as wellspring a businesses will be able to dispose of their unwanted computers without fees. These government programs as well as independent companies trying to recapture IT assets are proving successful.Although computers are responsible for a large increase in the amount of waste generated they have also been responsible for a significant decreases in fuel consumption and air pollution. With the rise of the communications era in recent years there is less need to travel. With video conferencing people can now go to a meeting without leaving their home, talk to someone with a cellular phone and do a myriad of other things including work, shop, search and communicate through the World Wide Web.With all this, there is less reliance on cars, which translates into less noxious carbon monoxide emissions. By using these advanced techniques and dealing with waste in a more responsible manor we would reduce air pollution and overfilled landfill sites saving valuable resources along with our invaluable environment.Waste recycling efforts, and utilization of technology hold the key tosolving our waste problems. By using methods such as recycling and responsible manufacturing techniques to reduce waste we would eliminate the need for designated landfill sites and the resulting massive pollution clean up costs. Computers like promised can be the solution, not behave of societies waste problems.

Business Studies - Marketing Mix Essay Example for Free

Business Studies market placeing Mix EssayAll businesses offer some form of service as part of the harvest-tide that they supply to guests. This is true of businesses supplying manufactured respectables, as hearty as those that besides supply services. By meeting (or exceeding) customers expectations, businesses behind improve their image and take a reputation for supplying products with high - fiber characteristics. The features of quality service include* Making sure the customer is safe This is all important(p) for a high visibleness business like IKEA oppositewise the media willing be straight on to them issuing bad press against them, potenti exclusivelyy giving IKEA a bad name, further more the customer may wish to take legal action if he/she feels mistreated by IKEA. Again causing problems for IKEA.* Delivering good customer service conclusive for IKEA to maintain the good name they get, customers in this day and age will not accept poor service, earl y(a)wise its plausibly they will look elsewhere.* change the quality of the product Its important IKEA continue improving the quality of at that place products otherwise customers will begin to lose interest in the company collect to its lack of creation and continued progress customers want to see b be-ass/improved products on each visit they make to IKEA.* Making sure the customer is not kept waiting If IKEA let customers wait for at that place service, its likely they will simply leave the store and go else where, so its important in that respect staff argon motivated and wanting to give IKEA a good name.* Demonstrating good after sales care Once the sale is done its well to take the money and thats it, but with IKEA if a problem arises they will want to help the customer in any way contingent. Its vital for them to retain customers and not lose them to a competitor, and clearly IKEA are doing a good job at this as there profits continue to increase meaning the custo mers are happy with how they are treated both before and after sales.To see how business offer service in practice, lets look at some truly examples. IKEA swops their products ready to be fitted, meaning the products they sell consume to match customers precise requirements and also come with good instructions to help them build it at home. otherwise citizenry will see it as a hassle, meaning they re less likely to purchase from IKEA again.IKEA has bought it self a good name collect to fact they offer good after sale services so if take uped to contact a member of staff its mathematical, they give you a good instructional manual, if thats not enough you can phone them, email them or even talk 1 to 1 with a member of staff on their website via their web chat facility.It is this combination of products together with a put of services that is important in shaping and determining Ikeas reputation, the distinct characteristics of its products and the companys competitiveness.IKE As website is also a primordial part in generating sales for there products, its important they describe the product clearly, and give the customer as much information about the product as possible, its less likely that someone will make a visit to IKEA for a product they arent given much information about on their website.The supra picture is the basic layout for all IKEA products on there website, it has a clear picture of the product, monetary value, special features, measurements, whether it requires assembly, care instructions, material made out of. It also gives the customer the option to see whether they vex that product in stock at your local IKEA store, which from personal experience is very useful and practical. IKEA do give a lot of information which reassures the customer that this is the product they want, giving them a buzz and actually wanting to get down to IKEA as soon as possible to purchase the product.B)Price is the amount charged by a business for its products . The factors determining the impairment of a product can be summarised as the three Cs Cost, Competition and Customer value.* The cost of producing the product If a business is to make a profit, then it clearly needs to charge a value that covers the cost of making and selling the product.* The price charged by competitors A business might want to charge a price at or below that of its competitors. However, if the product is sufficiently unique and superior, then the business might feel it is acceptable to charge a price above that of its competitors. IKEA excels here, in the good sense that it offers prices cheaper then its competitors, putting them ahead of the game.* The price customers are willing to pay This is determined by the value of the product to the target commercialise. If consumers in the target market believe that they can gain significant benefits from the product, then they will be willing to pay a high price. However, if the product provides few benefits, con sumers will only be prepared to pay a low price, for example, the price someone is willing to pay for a house will depend on its location, the keep down of rooms and other factors such as the size of the garden.A business will consider all these factors before deciding on a price for each of its products. In certain situations, it may be appropriate to set a relatively high price. For example, Ikea may set a premium price on a high quality piece of furniture that is widely recognised as organism superior to other similar products made by competitors. In other situations a business may opt to set relatively low prices. For example, a new company operating in a very competitive market may set low prices relative to its competitors in an attempt to win business and build a customer base.IKEA are renowned for their cheap prices and high quality products. This has helped them build a huge reputation, and ultimately there cheap prices are a unique selling raze, when people think, where can I get good, yet cheap furniture from? Instantly in closely cases they think IKEA. IKEA is renowned for being value for money.c)Promotion is a series of marketing activated designed to make consumers aware of products. The ultimate vex, of course, is to persuade them to buy those products. Promotion is an important part of the marketing mix, and business can use a variety of different types of promotion.One of the methods is advertising, advertising is a inwardness by which businesses pay for communication with actual and potential customers through newspapers, television, radio, the earnings and other media. It can be expensive, but advertising is often highly successful in influencing consumers purchasing decisions.Advertising can be informative, by reach out to increase consumer awareness of a product. This type of advertising is based on facts rather then images. On the other hand, persuasive advertising attempts to convert consumers to purchase a certain product. Persua sive advertising aims to persuade that the advertised product is better than the competition.Sales promotion is any activity that provides a monetary incentive to purchase a product. For instance Ikea may hand out free samples of food in their newly built restaurant or perchance have demonstrations of how to put together some of their products to show customers thats its easy, and can be done by anyone.IKEA advertising in the UK is intended to raise awareness of the IKEA strike out and drive traffic to the stores. Some people love IKEAs unique style of retail advertising, some hate it, but everyone who sees there advertising has a dependable opinion and subsequently it provokes conversation and debate. Despite having some of the most controversial television advertising campaigns in the UK this includes criticising the taste of the British public, invisible furniture, an exaggerated homophile(prenominal) man advertising for IKEA.IKEA have raised awareness of there brand, let pe ople know they are different to other home furnishing companies and most importantly increased sales. The advertising department includes all aspects of advertising and brand communication from television advertising and sponsorship to magazine and radio promotions. Advertising is used to support some(prenominal) different areas of the business including brand awareness, store themes, catalogue drops and store openings.The term merchandising covers a range of tactics used by businesses at the point of sale (the location at which the products are actually purchased) to achieve higher sales figures.For example, a business might offer retailers special display stands or point-of-sale adverts to encourage them to place the businesss products in a more favourable and prominent position withen stores.Merchandising can be important when* Consumers make decisions at the point of sale. This includes a lot of information about the product, making it bright, clear and attractive.* Competito rs make extensive use of merchandising.* A variety of rival products are on display in stores.* Rival products have only minor differences.Businesses want good publicity, and public relations (PR) is designed to improve businesses standings in the eyes of consumers and other interested groups,. Larger organisations have their own PR staff. Ikea engage in a variety of PR activity including* Making donations to charities IKEA support unicef to help materialization children in less fortunate countries around the world.* Sponsoring sporting and cultural activates, and IKEA support the local community by donating products to schools which dont sell in stores, this is very popular in the community, and keeps the public happy, which creates good press for IKEA.* Allowing the public to visit the business Makes the customer feel more welcome, and at home with IKEA if they feel involved by training more about the company.Public relations can be a very expensive form of promotion, and it can be difficult for businesses to assess the exertion of public relations on sales.Catalogues are a huge part of advertisement for IKEA, its relatively cheap when compared to TV adverts, and its fairly easy to get to the customer, IKEA scar 131 million copies of there catalogue making it the most widely distributed commercial publication in the world. Having picked up a couple of the latest IKEA catalogues and handbooks, its clear that IKEA prosper on simplicity. The IKEA text is the same font on all brochures, with the traditional blue and yellow logo on the bottom hand side of the scallywag this creates continuity which means people recognise it straight away when they see it again, the traditional yellow and blue logo is based on the colours of there home country Sweden.The background images are warm, cosy, family pictures, one containing a monumental sofa with numerous pillows, the other an aqua blue kitchen. This gets the message across to the proofreader that there is a large range of products available, furthermore on the front cover they get the message about there prices, Pay less, enjoy more and your 100 page guide to making an affordable, inspired choice. This encourages the public to go through the IKEA catalogue. Furthermore the catalogue brings the IKEA store into your home, its the best way to prepare for a visit to IKEA.d)Place is another term for distribution. It covers the range of activities necessary to ensure that goods and services are available to customers. Deciding on the right place involves a range of decisions.A business needs to consider the most cost-effective way of getting its products and service to the customers. It needs to look at the implications for its profit margins of each means of distribution.The growth in use of the internet has encouraged even small businesses to use websites to sell their products to what can be a global market. This can be highly cost effective means of reaching a wide target audience, but is not suitable for all business and all products.Businesses seek to design marketing mixes that are complementary and work together to benefit the business and to maximise sales. For example, Ikea promotes itself to its target audience on the basis that it offers the lowest possible prices. Place is important to Ikea, and the company locates stores in areas where it costs less to set up, eg on the outskirts of major cities. Which targets both high income earners and low.IKEAs transport methods are highly effective, large volumes in combination with flat packages are important in helping IKEA to transport products economically from the supplier via the stores to the customers. Flat packs mean that IKEA do not have to pay for transporting or storing unnecessary air and that not only means lower warehousing and distribution costs, but also less impact on the environment. At present 20 % of all IKEA goods are transported by rail.6)It makes sense for Ikea to target a wide range of cust omers. This is referred to as mass marketing. But theres the other side of it where in some situations they will target small sections of the market. Taken to the limit, this might involve catering for a small select group of customers a target market that has very specific needs. I.E childrens section.In mass marketing, Ikea would aim their products at most of the available market and normally try to sell a range of similar products to all customers. Mass marketing is possible if the products are popular and purchased by many different types of people. For example Ikeas furniture products are well suited to being sold in mass markets.Businesses must be able to produce on a large scale if they are to sell successfull in a mass market. A company may have to invest heavily in resources such as buildings, machinery and vehicles. Usually, firms also have to be very price competitive to flourish in mass markets.By contrast, niche marketing involves companies identifying and meeting the needs of relatively small areas of the market. The aim is to cater for the needs of customers that have not been met sufficiently by other business, and niche marketing is one way in which small businesses can cash in ones chips profitably in markets that are dominated by large firms. An example would be Ikea and their play pen for younger children.Market research helps businesses to identify whether they should carry a mass or niche marketing strategy. In general, this would depend on* Whether the needs of customers within all parts of the market are being met.* The extent to which a business can provide specialist products capable of meeting the needs of select groups of customers. This gives IKEA good idea whether there is a need for a unique product on the market, or a product aimed at a special selection of customers, doing this research could potentially uncover new opportunities for them.* The degree to which competitors are currently meeting the needs of all customers wit hin the market.7) Market research is the systematic collection and analysis of data to enable a business to take better quality marketing decisions. In simple terms, market research allows businesses to find out what customers want. There are a issuance of reasons why businesses invest in market research.To determine whether IKEA should focus on mass marketing or niche marketing, they can use market research. roughly products are only likely to be mainly purchased by busy groups of customers the market of young working-class males, for example, is very different to that of middle aged squiffy couples. Market research can assist a firm in identifying which parts of the market are most likely to buy its products.It is vital for a business to know who its customers are. This allows the business to* Design products to best meet the needs of these customers This makes it more efficient at what it does as it specifically meets the needs of IKEAs customers, meaning its something which grabs there attention, or they can relate to and want to purchase.* Target advertising, promotions and special offers at these groups People like a bargain, once they see a discount on a product they are looking for they are likely to purchase it from IKEA.* Conduct further in-depth research with specific groups of customers to uncover their needs as fully as possible.5) Businesses need to know whats happening in the market. To be able to plan its product and marketing effectively, a business like Ikea needs to name three important questions.What is the size of the market?A way of measuring the size of the market is to consider the volume of sales made by all businesses selling furniture.What is the structure of the market?This means discovering the number and size of businesses that make up a market. Are there, for example a few large firms, or many small firms? Or a mixture of large and small firms? If a business is in competition with large firms, it may decide to neutralise co mpeting on price terms as larger firms may be able to produce their products more cheaply.Is the market growing or shrinking?Market research can reveal what is happening to sales in market over a period of time. A business may feel more confident about entering a market which is growing, as it should be easier to win sales when some customers are not yet loyal to particular brands or manufactures. The market for DIY furniture has kept growing recently mainly due to Ikeas success. If IKEA are planning on releasing a new product, its likely they will do research into other products in a similar field to see whether the market for them specific products are increasing or decreasing. This will give them a good idea whether it is worth a full-scale launch of the product they have in mind.9)Total note Control is the most necessary inspection control of all in cases where, despite statistical quality control techniques or quality improvements implemented, sales decrease.The major problem which leads to a decrease in sales was that the specifications did not include the most important factor, What the customer required.To maintain their quality and standards is vital to IKEA, the quality and reliability and workmanship of their products is crucial to there brand. Both to keep their customers and to be legally correct.* Marketing had to carry out their work properly and define the customers specifications.* Management had to confirm all operators are equal to the work imposed on them and holidays, celebrations and disputes did not affect any of the quality levels.* Inspections and tests were carried out, and all components and materials, bought in or otherwise, conformed to the specifications, and the measuring equipment was accurate, this is the responsibility of the QA/QC department.* Any complaints sure from the customers were timorously and satisfactorily dealt with. This will help keep IKEA a favourites with the customers.To conclude, the above forms the basis f rom which the philosophy of prime(prenominal) Assurance has evolved, and the achievement of quality or the fitness-for-purpose is Quality Awareness throughout the company.IKEA hire highly trained quality control workmen, to check that the products in the warehouse are looked after sensiblely and that they are delivered to the customer effeciantly. Quality control is to check that there product meets customer demands and possibly look for ways to improve it. Its important for a business like IKEA to have regulary quality control checks to make sure that the products they sell are always up to standards, making sure the high IKEA standards dont drop without them being aware. To make sure of this IKEA have a test lab in Almhult which tests both textiles and furniture, around 50,000 tests are carried out in accordance with current standards each year.For several years in succession the IKEA Test Lab has been accredited for it quality system and test methods in accordance with the inter national standards. All these tests have been developed to correspond to many years of regular use in a domestic enviroment in the areas for which the product is intended. IKEA not only test products during development, but also selects random samples from among the products on sale in the stores. As IKEA say It is our customers that we want to come back not our products This makes sure that IKEAs customers get there full value for money and a long lasting product.